Network Ten has hired the director of ad strategy and operations at Fairfax Media to head its new research, analytics and inventory management department.
Sarah Keith (pictured), who will report to Ten CEO Hamish McLennan, "will play a key role in better valuing Ten’s audience delivery and optimising its inventory".
“The role of analytics and research will help us drive better engagement with our advertisers and media buying partners,” said McLennan.
A former commercial manager at Ten, Keith has also worked at the Premier Media Group (now Fox Sports) as director of commercial and sales, and at SBS as national manager of client solutions.
In the UK, she has worked for Channel 4 and GWR Group.
Keith said: "I’ve been very impressed by the changes and drive at Network Ten, and the clear desire of everyone there to do things differently."