Fairfax hires Campbell Mitchell as marketing director for NZ

Fairfax hires Campbell Mitchell as marketing director for NZ
SHARE
THIS



Fairfax Media has confirmed that Campbell Mitchell will take over as its marketing director for New Zealand.

Earlier this month B&T reported that Mitchell had left his post as marketing chief for The Australian and was to return home to New Zealand.

Now Fairfax acting managing director in New Zealand, Andrew Boyle, has said the organisation is looking forward to welcoming Mitchell as part of the revamped leadership team.

"Having someone of Campbell’s calibre, with experience across a broad variety of roles, encompassing editorial, sales, marketing and digital is exactly what we need as we reshape our business for the future.”

Campbell will be responsible for leading, developing and directing the consumer marketing, research and insight function for the business. This will include formulating and owning subscriber, retail and digital marketing strategy, research programmes, corporate communications and agency trade marketing.

“I’m very excited to be able to take on this role at a time of enormous change in the media industry. Working alongside my experienced and passionate colleagues as we redefine Fairfax for the future is an opportunity I relish,” said Mitchell.

Mitchell has worked for Fairfax Media NZ in the past, both in editorial and marketing roles, including stints as a journalist for Sunday News and The Dominion, Chief Reporter at the Waikato Times and Marketing and Newspaper Sales Manager at Fairfax Sundays.

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?