Fairfax Media has confirmed that Campbell Mitchell will take over as its marketing director for New Zealand.
Earlier this month B&T reported that Mitchell had left his post as marketing chief for The Australian and was to return home to New Zealand.
Now Fairfax acting managing director in New Zealand, Andrew Boyle, has said the organisation is looking forward to welcoming Mitchell as part of the revamped leadership team.
"Having someone of Campbell’s calibre, with experience across a broad variety of roles, encompassing editorial, sales, marketing and digital is exactly what we need as we reshape our business for the future.”
Campbell will be responsible for leading, developing and directing the consumer marketing, research and insight function for the business. This will include formulating and owning subscriber, retail and digital marketing strategy, research programmes, corporate communications and agency trade marketing.
“I’m very excited to be able to take on this role at a time of enormous change in the media industry. Working alongside my experienced and passionate colleagues as we redefine Fairfax for the future is an opportunity I relish,” said Mitchell.
Mitchell has worked for Fairfax Media NZ in the past, both in editorial and marketing roles, including stints as a journalist for Sunday News and The Dominion, Chief Reporter at the Waikato Times and Marketing and Newspaper Sales Manager at Fairfax Sundays.