Fairfax Media has appointed a director of life media to lead its lifestyle content.
Melina Cruikshank, who has led Fairfax’s online Lifestyle publishing division for the past eight years, has been appointed to the newly-created role.
Life Media is a recently-created publishing unit within Fairfax’s Australian Publishing Media arm, tasked with focusing on lifestyle content.
Cruikshank (pictured) said: “Heading up the broader Life Media division feels like a natural evolution for me. Having achieved real growth with Essential Baby, Essential Kids, The Vine and Daily Life, I’m looking forward to taking on broader verticals including Food and Travel and bringing the same focus to them.”
Allen Williams, managing director of Australian Publishing Media, added: “I’m delighted that Melina will be leading Life Media. She will bring fresh energy and rigour to our expansive portfolio of life-related digital and print assets, backed by a strong digital experience and commercial rationale.”