Eurovision down from 2013’s final

Eurovision down from 2013’s final
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The grand final of the Eurovision song contest brought SBS to the big guns of the top 20 most watched shows last night with 476,000 five-city metro viewers.

However the numbers were significantly down from last year’s finale which saw 595,000 metro viewers tuning in.

Combining the regional viewers with the metro ones brought the total number of viewers to 618,000, peaking at 927,000.

Commenting on the results, director of TV Tony Iffland said: “The popularity of Eurovision continues to grow in Australia each year and I think that is testament to the outstanding coverage our production partners Blink TV deliver, the charm and witticism of our hosts Julia Zemiro and Sam Pang, our ability to engage audiences, letting them join in the fun and spectacle of the event through social media and this year, Australia’s direct involvement in the broadcast and the wonderful performance of Jessica Mauboy.

“SBS continues to deliver and lead the way in multi-platform event viewing, maximising coverage of this year’s Eurovision Song Contest through TV, radio, online and live social media integration.”

SBS came in fifth for the overall free-to-air share last night with a total share of 9%, with its primary station that broadcast Eurovision nicking 8.4% of the network’s total.

The first semi-final on Friday night pulled in the highest recorded number of viewers for a Eurovision semi-final broadcast on SBS, seeing 440,000 people tuning in in a five-city metro.

However combining the regional viewers as well, the semi-final grabbed 623,000 with a peak of 881,000 viewers.

The broadcast of the first semi-final also an 8% increase in total people for metro and regional audiences.

The Eurovision semi-final one came third in its timeslot against all free-to-air channels.

The second night of semi-finals attracted a combined five-city metro and regional audience of 784,000 as the contest heated up and managing to crack the one million mark at its peak (1.028 million).

Breaking that up, within a five-city metro the broadcast grabbed 561,000 viewers with the regional areas seeing 223,000 viewers.

Social media was all over Eurovision as well with the hashtag #SBSEurovision being used in 161,174 tweets with a peak of around 1000 tweets per minute during the broadcasts

Austria won the song contest overall with bearded transvestite Conchita Wurst, held in Copenhagen in Demark this year.

Jessica Mauboy’s performance was the first time in Eurovision history a solo artist from a non- European Union country had been invited to perform at the contest as a guest.

“SBS and our production partner Blink TV have been working together for several years to increase Australia’s presence at the Eurovision Song Contest and we are thrilled to have been able to secure the opportunity for Jessica Mauboy to perform for Australia on the world’s biggest stage,” Iffland said.

“It’s fantastic that so many Australian viewers tuned in to witness this momentous occasion and share in our vision. Jessica was truly impressive and did us all proud.”

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