Eurovision down from 2013’s final

Eurovision down from 2013’s final
SHARE
THIS



The grand final of the Eurovision song contest brought SBS to the big guns of the top 20 most watched shows last night with 476,000 five-city metro viewers.

However the numbers were significantly down from last year’s finale which saw 595,000 metro viewers tuning in.

Combining the regional viewers with the metro ones brought the total number of viewers to 618,000, peaking at 927,000.

Commenting on the results, director of TV Tony Iffland said: “The popularity of Eurovision continues to grow in Australia each year and I think that is testament to the outstanding coverage our production partners Blink TV deliver, the charm and witticism of our hosts Julia Zemiro and Sam Pang, our ability to engage audiences, letting them join in the fun and spectacle of the event through social media and this year, Australia’s direct involvement in the broadcast and the wonderful performance of Jessica Mauboy.

“SBS continues to deliver and lead the way in multi-platform event viewing, maximising coverage of this year’s Eurovision Song Contest through TV, radio, online and live social media integration.”

SBS came in fifth for the overall free-to-air share last night with a total share of 9%, with its primary station that broadcast Eurovision nicking 8.4% of the network’s total.

The first semi-final on Friday night pulled in the highest recorded number of viewers for a Eurovision semi-final broadcast on SBS, seeing 440,000 people tuning in in a five-city metro.

However combining the regional viewers as well, the semi-final grabbed 623,000 with a peak of 881,000 viewers.

The broadcast of the first semi-final also an 8% increase in total people for metro and regional audiences.

The Eurovision semi-final one came third in its timeslot against all free-to-air channels.

The second night of semi-finals attracted a combined five-city metro and regional audience of 784,000 as the contest heated up and managing to crack the one million mark at its peak (1.028 million).

Breaking that up, within a five-city metro the broadcast grabbed 561,000 viewers with the regional areas seeing 223,000 viewers.

Social media was all over Eurovision as well with the hashtag #SBSEurovision being used in 161,174 tweets with a peak of around 1000 tweets per minute during the broadcasts

Austria won the song contest overall with bearded transvestite Conchita Wurst, held in Copenhagen in Demark this year.

Jessica Mauboy’s performance was the first time in Eurovision history a solo artist from a non- European Union country had been invited to perform at the contest as a guest.

“SBS and our production partner Blink TV have been working together for several years to increase Australia’s presence at the Eurovision Song Contest and we are thrilled to have been able to secure the opportunity for Jessica Mauboy to perform for Australia on the world’s biggest stage,” Iffland said.

“It’s fantastic that so many Australian viewers tuned in to witness this momentous occasion and share in our vision. Jessica was truly impressive and did us all proud.”

Please login with linkedin to comment

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.