EMMA data suggests print still widely read

EMMA data suggests print still widely read
SHARE
THIS



Latest EMMA (Enhanced Media Metrics Australia) results suggest print newspapers are still widely read on a monthly basis, with 84% of the population aged 14 and over consuming print.

The results from the Ipsos audience measurement system from February 2013 to January 2014 showed that of the 13 newspapers within the total audience report, only three of them had a higher online readership than its print readership on a monthly basis.

Fairfax Media’s The Sydney Morning Herald was one of those newspapers, seeing 2.827 million in web traffic with its print seeing 2.52 million.

The Canberra Times and The Sunshine Coast Daily were the other two newspapers that saw a higher web traffic result than print.

According to The Newspaper Works commenting on the EMMA data, newspaper media (print and web combined) has increased by 1.2% over the seven months from June 2013.

While print is still being read, the past seven months saw the digital audience jump 9.9% and the print audience decline 4.5%.

“The trend for the industry appears very stable with total audiences up and a greater reader participation on digital platforms,” Mark Hollands, The Newspaper Works CEO, said.

“Compared with other media, newspapers still offer a compelling story for advertisers. Our brands attract 16 million readers every month. Regional newspapers alone are purchased by three million Australians, and community papers have an audience of 4.8 million.”

New data from The Newspaper Works also suggests those who read newspapers spend more on groceries than those who don’t.

“This explains why the major supermarket chains use print media so heavily – because it shifts stock and makes them money,” Hollands said.

“The reader engagement of newspaper media is impressive. For community papers, research shows readers are 77% more likely to visit a store or business as a result of an advertisement than a letterbox flyer.”

Taking a look at some of the EMMA results individually, the latest results for The Daily Telegraph saw a monthly print readership of 3.172 million, whereas online saw 1.167 million.

The Financial Review saw an average monthly print readership of 1.029 million, with its web readership at 243,000.

The Australian’s print saw 2.139 million on average on a monthly basis and 904,000 on a web basis.

Looking towards magazines, Bauer Media’s Women’s Day saw an average monthly print readership of 3.579 million, with its online traffic at 617,000.

In the total audience report for magazines, of the seven magazines listed, none of them a higher average monthly readership online.

Download the tables below for more information.

 

emma-Total-Audience-Report_NPs_Jan14-3-1.pdf

emma-Total-Audience-Report_MAGs_Jan14-2.pdf

emma-Print-Audience-Report_NIMs_Jan14.pdf

emma-Print-Audience-Report_NPs_Jan14.pdf

emma-Print-Audience-Report_MAGs_Jan14-2.pdf

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]