EMMA data suggests print still widely read

EMMA data suggests print still widely read
SHARE
THIS



Latest EMMA (Enhanced Media Metrics Australia) results suggest print newspapers are still widely read on a monthly basis, with 84% of the population aged 14 and over consuming print.

The results from the Ipsos audience measurement system from February 2013 to January 2014 showed that of the 13 newspapers within the total audience report, only three of them had a higher online readership than its print readership on a monthly basis.

Fairfax Media’s The Sydney Morning Herald was one of those newspapers, seeing 2.827 million in web traffic with its print seeing 2.52 million.

The Canberra Times and The Sunshine Coast Daily were the other two newspapers that saw a higher web traffic result than print.

According to The Newspaper Works commenting on the EMMA data, newspaper media (print and web combined) has increased by 1.2% over the seven months from June 2013.

While print is still being read, the past seven months saw the digital audience jump 9.9% and the print audience decline 4.5%.

“The trend for the industry appears very stable with total audiences up and a greater reader participation on digital platforms,” Mark Hollands, The Newspaper Works CEO, said.

“Compared with other media, newspapers still offer a compelling story for advertisers. Our brands attract 16 million readers every month. Regional newspapers alone are purchased by three million Australians, and community papers have an audience of 4.8 million.”

New data from The Newspaper Works also suggests those who read newspapers spend more on groceries than those who don’t.

“This explains why the major supermarket chains use print media so heavily – because it shifts stock and makes them money,” Hollands said.

“The reader engagement of newspaper media is impressive. For community papers, research shows readers are 77% more likely to visit a store or business as a result of an advertisement than a letterbox flyer.”

Taking a look at some of the EMMA results individually, the latest results for The Daily Telegraph saw a monthly print readership of 3.172 million, whereas online saw 1.167 million.

The Financial Review saw an average monthly print readership of 1.029 million, with its web readership at 243,000.

The Australian’s print saw 2.139 million on average on a monthly basis and 904,000 on a web basis.

Looking towards magazines, Bauer Media’s Women’s Day saw an average monthly print readership of 3.579 million, with its online traffic at 617,000.

In the total audience report for magazines, of the seven magazines listed, none of them a higher average monthly readership online.

Download the tables below for more information.

 

emma-Total-Audience-Report_NPs_Jan14-3-1.pdf

emma-Total-Audience-Report_MAGs_Jan14-2.pdf

emma-Print-Audience-Report_NIMs_Jan14.pdf

emma-Print-Audience-Report_NPs_Jan14.pdf

emma-Print-Audience-Report_MAGs_Jan14-2.pdf

Please login with linkedin to comment

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.