EMMA: News media reach nine in 10 auto shoppers

EMMA: News media reach nine in 10 auto shoppers
SHARE
THIS



More than two million Australians plan to purchase a new car in the next 12 months, according to EMMA data which shows newspapers reach 90% of perspective buyers.

Newspapers reach 84% of all car buyers every month while digital media reaches 51%, according to The Newspaper Works’ EMMA.

“Newspapers offer a more efficient way to influence consideration than other media. emma data tells us that, for two of the biggest market segments (medium cars and SUVs) , prospective buyers are over 10% more likely than the general population to be heavy newspaper readers (indexing 117 and 111 respectively),” The Newspaper Works blog post said.

“On the other hand, these car buyers are less or no more likely be using the internet or TV than the general population.”

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]