Dumb Ways to Die continues to take out awards

Dumb Ways to Die continues to take out awards
SHARE
THIS



Dumb Ways to Die continues to take out awards, becoming a seventeen-time gold winner across 12 categories in the 35th AWARD Awards last night.

Check out the full release and list of winners below.

 

AWARD Award winners announced
 

Sydney, Australia – The winners of the 35th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

A total of 24 gold awards were presented at this year’s ceremony, with 81 silver, and 143 bronze.  

 

McCann Melbourne achieved unprecedented success, becoming a record seventeen-time gold winner across 12 categories for its ‘Dumb Ways to Die’ campaign, as well as taking home Agency of the Year.

Three Gold awards were presented to FCB New Zealand across Film and Video, Direct Marketing and Digital for the ‘Driving Dogs’ campaign, with a further Gold in the Digital category awarded to DDB DM9JaymeSyfu/Digit in Digital for ‘TXTBKS’. Clemenger BBDO New Zealand also took home Gold in Film and Video for ‘Blazed’, while Clemenger BBDO Melbourne scored two for ‘Melbourne Remote Control Tourist’ in the Film and Video and Digital categories – a campaign which was also awarded Best in Show by Sir John Hegarty, Chairman of Judging.

Sir John Hegarty said: “Creating something fresh that unlocks a genuine consumer advantage is rare. This idea utilises technology to deliver an experience that gives Melbourne a competitive edge. I wish I'd done it.”
 

The award for Network of the Year went to BBDO, while Metro Trains topped the list for Client of the Year, and Finch for Production Company of the Year.

This year’s ceremony also introduced the Creative Team of the Year award to recognise the most prolific of entrants – the creative or team credited across the most individual entries that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft). The award was presented to Brett Colliver and Simon Vicars from Colenso BBDO.   

Concluding the presentation, David Droga, Founder of Droga5 and one of Australia’s most respected creatives, was inducted in the AWARD Hall of Fame.
 

AWARD Chairman Mark Harricks said: "We did a lot of work this year to pull together a jury that had a healthy mix of experienced old hands and fresh new faces. Feedback from the juries has been extremely positive, with a lot of them surprised at the level of intensive scrutiny and rigour involved in the judging process. AWARD’s primary focus is to raise the bar of creativity in our region, and this year’s award winners do exactly that. I would like to congratulate all of this year's finalists and winners; you have faced the harsh scrutiny of peer judgement, and succeeded. Well done."

The 2014 AWARD Chairmen include: Chair of Judging, and Creative Innovation, Integrated and New Product Development, Sir John Hegarty (BBH London), Chair of Direct Marketing, Steve Coll (Havas Worldwide), Chair of Craft in Film, Paul Middleditch (Plaza Films), Chair of Film & Video, Steve Cochran (Colenso BBDO), Chair of Print Craft, Grant Rutherford (Publicis Mojo), Chair of Print, Poster & Outdoor, Ben Welsh (M&C Saatchi), Chair of Radio, Paul Reardon (Whybin\TBWA), Chair of Digital, Iain McDonald (Razorfish), Chair of Design, Michaela Webb (Round Studio), and Chair of PR, Media, Promotional & Experiential, Damon Stapleton (Saatchi & Saatchi).

This year again AWARD highlighted the top 5 Agencies, Clients, Production Companies, and Network of the Year:

Production Company of the Year – Top 5

1)     Finch

2)     Exit Films

3)     The Sweet Shop

4)     Curious Film

5)     Thick as Thieves

 

 

 

 

 

 

 

Agency of the Year – Top 5

1)     McCann Melbourne

2)     FCB New Zealand

3)     Leo Burnett Sydney

4)     Clemenger BBDO Melbourne

5)     DDB Group New Zealand

 

Client of the Year – Top 5

1)     Metro Trains

2)     Mini / SPCA New Zealand

3)     Tourism Victoria

4)     Coca-Cola

5)     Diageo Australia

 

Network of the Year – Top 5

1)     BBDO

2)     McCann Erickson

3)     DDB

4)     FCB

5)     Leo Burnett

 

Creative Team of the Year

Brett Colliver and Simon Vicars

Agency: Colenso BBDO

 

Best in Show

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

Gold Winners

Category: Film and Video

Subcategory: Television Commercials, individual – Over 30 seconds

Title: Blazed

Company: Clemenger BBDO New Zealand

 

Category: Film and Video

Subcategory: Television Commercials, individual – Over 30 seconds

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Film and Video

Subcategory: Branded Content, campaign – Any Length

Title: Driving Dogs

Company: FCB New Zealand

 

Category: Film and Video

Subcategory: Interactive Film, campaign – Any Length

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

 

Category: Craft in Film

Subcategory: Animation

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Craft in Film

Subcategory: Original Music

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Print

Subcategory: Newspapers, campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Integrated Campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Posters and Outdoor

Subcategory: Outdoor Campaign – Any format

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: PR

Subcategory: Best Integrated Campaign Led by PR

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Print Craft

Subcategory: Art Direction, campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Print Craft

Subcategory: Illustration, campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Radio

Subcategory: Over 30 Seconds

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Radio

Subcategory: Copywriting

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Radio

Subcategory: Best Use of Music

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: Driving Dogs

Company: FCB New Zealand

 

Category: Direct Marketing

Subcategory: Integrated Solutions

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Digital

Subcategory: Digital Campaign – Charity

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Digital

Subcategory: Mobile

Title: TXTBKS

Company: DDB DM9JaymeSyfu/Digit

 

Category: Digital

Subcategory: Online/Shared Film – 3 Minutes or less

Title: Driving Dogs

Company: FCB New Zealand

 

Category: Digital

Subcategory: Online/Shared Film – 3 Minutes or less

Title: Dumb Ways to Die

Company:  McCann Melbourne

 

Category: Creative Innovation

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

 

Category: Promotion and Experiential

Subcategory: Best use of Social Media in a Promotional Campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

 

Category: Media

Subcategory: Best use of Media – Integrated Campaign

Title: Dumb Ways to Die

Company: McCann Melbourne

Please login with linkedin to comment

Latest News

Y&R’s Julian Bell To Return To Clems Melbourne
  • Advertising

Y&R’s Julian Bell To Return To Clems Melbourne

After 11 years, Y&R Melbourne’s managing partner, Julian Bell, has departed the agency, having lined up a new role at Clemenger BBDO Melbourne. In a statement to B&T, Y&R’s chief executive for Australia and New Zealand, Pete Bosilkovski, said: “Julian has been instrumental in nurturing and growing the account management team, and I want to […]

Roseanne Set To Be Killed Off, As Plans For Spin-Off ‘The Connors’ Revealed
  • Media

Roseanne Set To Be Killed Off, As Plans For Spin-Off ‘The Connors’ Revealed

It appears a Roseanne-free version of Roseanne is set to get the go ahead with producers in the US green lighting plans for a spin-off show to be called The Connors. Roseanne – a revival of the long-running sitcom which ran from 1988 to 1997 – was swiftly axed following a racist tweet by the show’s star, […]

by B&T Magazine

B&T Magazine
Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs
  • Campaigns

Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs

As any gay man will tell you, when it comes to insults they’ve probably heard them all- Pillow biter, fairy or sword swallower to name just a few inappropriate ones. However, Coca-Cola in Brazil has turned a common local insult into a strong anti-homophobia campaign. Apparently, “this Coke’s a Fanta” is a common insult to describe gay men […]

by B&T Magazine

B&T Magazine
Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director
  • Marketing

Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director

Ikon Communications has appointed Melissa Roberts as agency director, Ikon Melbourne. Roberts will report directly to CEO Lesley Edwards and will take a key position on Ikon’s national leadership team. Edwards said she was delighted Roberts has decided to re-join the Ikon family to lead its burgeoning Melbourne office, as the agency embarks on an […]

HT&E Chairman Tenders Resignation Following Adshel Sale
  • Media

HT&E Chairman Tenders Resignation Following Adshel Sale

Here, There & Everywhere (HT&E) has announced that Peter Cosgrove has tendered his notice to retire as chairman and a director of the company. Cosgrove has been on HT&E’s board for 14 years and chairman of the company for five of those years. The resignation of Cosgrove comes just after oOh!media acquired HT&E’s outdoor media […]

by B&T Magazine

B&T Magazine
Cut out letters on keyboard
  • Advertising

Advertisers Should Enrich Australian Culture, Not Fake News Merchants

Australian News Channel CEO, Angelos Frangopoulos, has urged Australian advertisers to carefully consider how their media investments impact Australian society. Applauding the ACCC’s digital platforms inquiry, Frangopoulos said its outcome would be “absolutely critical”, not just for Australian media companies, but for Australian culture. “This is about Australian stories being told by Australians,” he said, […]

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman
  • Advertising
  • Campaigns
  • Marketing

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman

Professional networking platform LinkedIn has unveiled a consumer-targeted social campaign featuring Aussie members expressing their own takes on success. The campaign, titled ‘In It Together’, is based on the insight that the traditional notions of success have changed and is no longer defined by securing a corner office or a promotion. A survey conducted by […]

Weight Watchers Launches First Global  Marketing Campaign
  • Campaigns

Weight Watchers Launches First Global Marketing Campaign

Weight Watchers International has launched its first global marketing campaign that celebrates the liveability of the WW Your Way+TM program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of the company’s “Season of Impact” and marks two firsts […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.