DDI has launched a new division called DDI Vision as it seeks to deliver more on digital visual impact for clients.
Vision will sit alongside the main DDI agency with a dedicated team of still, film, vision story-telling and editing crew. The agency will produce short and long form content for all digital platforms.
John Speers (pictured), DDI general manager, told B&T: “Research proves that unless our words, concepts and ideas are hooked on to an image, they will go in one ear, sail through the brain, and go out the other.
“We have encountered clients wanting us to create great film and visual content for their digital platforms. Sometimes these clients have other agencies and want us to produce content that really resonates and engages,” he added.
Speers said the agency’s culture moves from textual to visual literacy, and “few agencies have honed the ability to create quality visual communication, borne out of strategic integrity”.
“Because of our marketing and strategic background we can do this and hit the business and consumer squarely between the eyes,” said Speers.
DDI’s last digital film piece, created for the Qantas Magazine ipad ,received a 25% of all engagement (five seconds plus) across the entire book from a single interactive page.