Clemenger BBDO has scored gold for Australia Post’s Australia Post Video Stamp campaign at the IAB Australia’s Creative Showcase 8.4 awards.
Initiative grabbed second place with Kia’s Game On and The Monkeys came in third with its The Convertible Challenge campaign.
"This month’s finalists and winner epitomise the "Trends lists" for 2014 – integration of the physical and digital, the internet of things (turning your phone into a tennis racket),” Mike Zeederberg, managing director of Zuni and creative showcase’s chair of judges, said.
“They’ve even resurrected the much maligned QR code and given it a whole new purpose with a great creative idea. It is a great selection of creative innovation delivering business results."
The campaign was centred around the new ‘video stamp’ idea; why send a stamp when you can also send yourself?
Upload a video of yourself and attach it a QR stamp code the recipient can watch when they get your parcel.
Kia’s Game on for the Australian Open came in second, which saw over 100,000 Aussies attempt the app and was labelled a “massive success”.
The campaign saw Aussies have the chance to return serves of some of the tennis greats competing at this years Aus Open.
The Monkeys The Convertible Challenge campaign invited people to think of their dream two-in-one product to highlight Intel’s new laptop and tablet in one.
8.4 Creative Showcase Winners
Winner: Australia Post Video Stamp
Creative Agency: Clemenger BBDO, Melbourne
Media Agency: Universal McCann
Brand Name: Australia Post
Campaign Overview: http://auspost.com.au/parcels-mail/video-stamp.html
Second Place: Kia Game On
Creative Agency: Initiative
Brand Name: Kia
Campaign Overview: http://www.kia.com.au/game-on
Third Place: The Convertible Challenge
Creative Agency: The Monkeys
Brand Name: Intel
Campaign Overview: http://thisisourawardentry.com/convertiblechallenge/