Clems wins gold for Video Stamp

Clems wins gold for Video Stamp
SHARE
THIS



Clemenger BBDO has scored gold for Australia Post’s Australia Post Video Stamp campaign at the IAB Australia’s Creative Showcase 8.4 awards.

Initiative grabbed second place with Kia’s Game On and The Monkeys came in third with its The Convertible Challenge campaign.

"This month’s finalists and winner epitomise the "Trends lists" for 2014 – integration of the physical and digital, the internet of things (turning your phone into a tennis racket),” Mike Zeederberg, managing director of Zuni and creative showcase’s chair of judges, said.

“They’ve even resurrected the much maligned QR code and given it a whole new purpose with a great creative idea. It is a great selection of creative innovation delivering business results." 

The campaign was centred around the new ‘video stamp’ idea; why send a stamp when you can also send yourself?

Upload a video of yourself and attach it a QR stamp code the recipient can watch when they get your parcel.

Kia’s Game on for the Australian Open came in second, which saw over 100,000 Aussies attempt the app and was labelled a “massive success”.

The campaign saw Aussies have the chance to return serves of some of the tennis greats competing at this years Aus Open.

The Monkeys The Convertible Challenge campaign invited people to think of their dream two-in-one product to highlight Intel’s new laptop and tablet in one.

8.4 Creative Showcase Winners

Winner: Australia Post Video Stamp
Creative Agency: Clemenger BBDO, Melbourne
Media Agency: Universal McCann
Brand Name: Australia Post
Campaign Overview: http://auspost.com.au/parcels-mail/video-stamp.html

Second Place: Kia Game On       
Creative Agency: Initiative
Brand Name: Kia
Campaign Overview: http://www.kia.com.au/game-on
 
Third Place: The Convertible Challenge
Creative Agency: The Monkeys
Brand Name: Intel
Campaign Overview: http://thisisourawardentry.com/convertiblechallenge/
 

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine