Carat wins lucrative L’Oreal Australia account

Carat wins lucrative L’Oreal Australia account

L’Oreal Australia has appointed Carat as its media agency for 2014, following a lengthy competitive pitch.

Carat, PHD and incumbent UM fought it out for the $40 million account.

A statement from L’Oreal said: “As the media landscape’s changes are accelerating, L’Or√©al Australia requires more focus, recourses and insights in order to maintain its position as the frontrunner in the Australian health and beauty market.

“With L’Or√©al Australia’s increased focus in digital communication, combined with the rapid development of e-commerce, it has become necessary to fully engage with its consumer using the latest, most engaging communications.

“Demonstrating proven excellence in both offline and online media strategy, Carat were selected as the strongest media agency in Australia, to partner with the group.”

Please login with linkedin to comment

Latest News

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]