CarSales pushes QuickSales after TradingPost blow

CarSales pushes QuickSales after TradingPost blow
SHARE
THIS



The classifieds arm of CarSales, quicksales.com.au, has launched a new ‘Australian’ brand campaign weeks after the company was told it could not take over the TradingPost brand.

It had been intended to use the QuickSales technology to leverage the heritage of Telstra-owned TradingPost, but the Australian Consumer and Competition Commission decided that would create unhealthy dominance for CarSales in the space.

CarSales had hoped to secure the brand as a means to challenge the dominance of EBay and Gumtree in the general classifieds market.

A new TV, outdoor and digital campaign by Melbourne agency Marilyn & Sons for the classifieds site uses tennis legend Pat Cash doing a range of useful menial tasks for people, with the tagline ‘Life’s a little easier when there’s more Cash around’.

CarSales chief marketing officer Vladka Kazda said Cash was the ideal 'icon' around which to build the campaign adding: “The general classifieds marketplace is dominated by a single internationally-owned player.

“In contrast, quicksales.com.au is Australian owned and proud of it."

"We felt that our campaign needed a truly Australian flavour to reinforce that quicksales.com.au is an all-Australian classifieds and auctions alternative. Pat puts an Aussie stamp on quicksales.com.au that's hard to ignore.

"We wanted someone Australians identify with, as well as someone prepared to have some fun with our brand. Pat was the perfect choice.”

http://www.youtube.com/watch?v=aeOXXFwxmqs

Credits: Client carsales.com.au; Chief marketing officer Vladka Kazda; Marketing manager Rebecca Rizzo; Creative director James Reilley; Producer Beaver; Agency Marilyn & Sons; Art director Gavin Willemsen; Copywriter Kristian Jamieson; Copywriter Tristan Graham; Production company Guilty; Director Tony Rogers; Producer Rohan Timlock; Media Carat

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]