The latest round of media figures show print mediums suffered badly in 2012, whilst cinema, outdoor and digital all felt an increase.
The Commercial Economic Advisory Service of Australia (CEASA) results for all the major media companies last year show metropolitan free-to-air TV and radio struggled.
Metro was down 3.8% overall, while subscription rocketed 11.5% and regional just 0.1%. Regional radio lost 1.3%, and regional gained 3.8%.
Newspapers were down 15.1%, magazines a huge 20.4% and classified directories 18.9%.
Digital was the star performer with 25.6% growth, while outdoor climbed 1.7% and cinema 12.9%.