SBS' managing director has welcomed the additional $20 million pledged to the network in last night’s Federal Budget.
Michael Ebeid (pictured) said the funding would "enable SBS to continue to deliver on its Charter obligations with services which celebrate Australia's diversity, in a rapidly changing and competitive media market".
The funding boost will come as a relief for media buyers who last week voiced concerns about possible austerity measures in the budget which could have forced funding cuts at SBS.
"This funding will equip SBS to provide the services that are critical to its responsibility to be a broadcaster for all Australians, in a climate where commercial growth is subdued, content costs are increasing and audiences are fragmenting across the myriad of channels, platforms and devices available to them,” said Ebeid.
Ebeid added the funding will help to fill the gaps between its responsibility to provide services which encourage all Australians to understand and appreciate other cultures through content, and help to meet the increasing cost of delivering those services across the platforms and devices audiences are choosing to use.