Bauer takes heart in Zoo’s online strength

Bauer takes heart in Zoo’s online strength

Newly anointed Bauer sales boss Tony Kendall says he is bullish about Zoo Weekly’s prospects despite the title’s print sales slumping to around half of what they were three years ago.

B&T Magazine
Posted by B&T Magazine

The titillating lads title recorded another heavy loss of 23.8% to see its total average sales for the year fall to 50,021. In the past quarter since the last audit alone, the weekly has recorded a drop in sales of 14%.

However Kendall told B&T he was was unperturbed by the falling sales as the new Zoo app as well as its Facebook site were growing at exponential rates. He said he looked forward to these metrics being included in future audits.

Other Bauer print titles fared relatively better. Australia’s largest Woman’s title and sixth largest print publication overall, Woman’s Day, sold 348,531 copies; down 4.6%. NW (6.5% down) and TV Week (7.8% down) were next less worst with circulations respectively of 98,471 and 154,421.

Less controlled in their decline from the former Packer stable were OK (13.6% down to 86,264) and Take 5 (10.8% down to 178,761).

Pacific Magazines was also not immune to the general printed malaise. While New Idea’s drop of 2.9% to total average sales of 294,165 looks positively rosy in the current climate. That’s Life, however, has some work to do with a drop of 12.6% to 208,163.

Pacific Magazines CEO Nick Chan said he was pleased with the results and that it was a “pretty solid” result. He added that Yahoo7 could not get enough magazine content although “he hated giving it away”.

Other results for the Seven West-owned publisher included Who (down 8.0%) and Famous (down 6.6%).

Fairfax’s only weekly title BRW dropped below 40,000 copies for the first time to 38,550, a decline of 7.3%.