BMW sponsors HBO stars including True Blood, Girls and Game of Thrones

BMW sponsors HBO stars including True Blood, Girls and Game of Thrones

BMW has signed a deal with the Multi Channel Network (MCN) to become the exclusive automobile sponsor of Foxtel movies, the Showcase channel and top HBO programs.

The deal will see BMW sponsor top HBO shows Game of Thrones, True Blood, Boardwalk Empire as well as Showcase’s Breaking Bad and Sons of Anarchy.

BMW will use the sponsorship to be promote the 3 Series, M Sport, X1 and X5 with the luxury car brand’s branding to be seen on TV and pre-rolls on Foxtel’s Go ipad service.

Elizabeth Minogue, MCN’s strategic integration director, said: “The addition of mobile sponsorship means BMW can now communicate beyond the television set and drive the value of their message even further.”

 “The new package and multiple touch points connects BMW with a target audience that’s of strong relevance to their brand. There is a clear synergy between the channel and program’s viewership and BMW’s consumer community.”

Vizeum managed the deal as BMW’s strategic media agency.

Adrian Venditti, business manager Vizeum, added: “HBO’s reputation as a progressive and premium provider of content and the popularity of their programming made it the perfect environment to target BMW’s hard-to-reach audience.”

BMW will also be sponsoring the new seasons of HBO’s Girls, Enlightened, Witness, Weep, Newsroom, Eastbound and Down and Treme.




Please login with linkedin to comment

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]