BBC Worldwide teams with Foxtel for new premiere channel

BBC Worldwide teams with Foxtel for new premiere channel
SHARE
THIS



BBC Worldwide has done a deal with Foxtel to create a new premium channel offering premiere British drama and comedy in an ad-break free environment, launching in the middle of next year.

The as-yet unnamed new channel will aim to fast-track as many new BBC shows as possible, with the aim of the BBC creating a closer relationship with Aussie audiences.

However, the ABC’s deal for Doctor Who will remain in place, whilst free-to-air channels will still get a second-run of shows like Top Gear, however other titles will be delayed by 12-months.

Under the deal Foxtel will also have a first-look at BBC lifestyle programming, with content made available on Foxtel Go.

Jon Penn, managing director, BBC Worldwide Australasia said:  “This deal represents a strategic opportunity for BBC Worldwide to further expand our opportunities to showcase outstanding British creativity in Australia. 

“We have a strong relationship with Foxtel and their viewers through our existing four channels, and were delighted to be given the chance to launch a premium channel that could offer the best BBC and British premiere television shortly after UK transmission. 

“We are confident that we will also continue to have productive relationships with our other valued partners in the FTA, STV and digital markets.”

The move was welcomed by Foxtel CEO Richard Freudenstein said, who hailed the BBC as “one of the great television brands” saying its content will “enhance the viewing experience” for subscribers.

Please login with linkedin to comment

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]