Aussies consume 92 hours of TV a month

Aussies consume 92 hours of TV a month
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Aussies are watching more TV than they did a year ago, consuming over 92 hours a month on those boxes in the corner of the lounge room.

The fourth quarter Australian Multi-Screen Report to the end of last year show Aussies are also embracing the many screens available to us now, with the amount of tablets in households up 3% to 40% from the previous quarter.

The report from OzTam, Nielsen and Regional Tam also showed 92.7% of all broadcast TV viewing is live, with Playback accounting for six hours and 47 minutes a month, 7.3%.

Aussies 16 years and older owning a smartphone is now up to 68%, whereas the previous year was at 59%.

“Even with extensive new screen and platform options, Australians are viewing as much broadcast television as they have in years,” Doug Peiffer, OzTam CEO, said.

“The Multi-Screen Report draws on Australia’s best audience measurement sources to provide a unique and holistic view of how Australians are actually watching TV and other video content across various screens.”

Deborah Wright, Regional Tam chair, added: “The Multi-Screen Report continues to reflect strong growth in adoption of new technologies, particularly with tablets and internet enabled TVs, in households across regional Australia which is in line with growth in metropolitan markets.”

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