Amaysim calls on PHD

Amaysim calls on PHD
SHARE
THIS



PHD has secured the media account of low-cost mobile service provider, Amaysim.

From May this year PHD will look after the brand’s strategy and communications planning, buying and analytics across all of its products.

The appointment will also see PHD look after DR and brand activity. SEM will continue to be looked after by FirstClick Consulting. No other agency partners will be affected.

Andrew Balint, director of marketing for Amaysim, said: “We’re excited to have PHD on board as our new media agency. Amaysim now has well over 500,000 customers, and as we become a household brand, we feel PHD’s data-driven approach to performance marketing is essential to ensuring we continue to outsmart our competitors.”

“We take pride in being at the sharp end of digital marketing and we’re energised by this new partnership with the team at PHD. I’d like to thank Mediacom for partnering with us since launch over three years ago, and for being such an important part of our business success to date.”

 Toby Hack, MD of PHD Australia, added: “Amaysim is a very exciting brand, doing innovative things in the Australian mobile services market. The cultural fit is right. We are both challenger brands, with a focus on finding a better way.”

“This appointment reinforces PHD’s reputation for working with innovative businesses looking for better ideas and we are delighted to have been selected as Amaysim’s media agency.”

Please login with linkedin to comment

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]