Advantage 2013 for Aus Open final viewers

Advantage 2013 for Aus Open final viewers
SHARE
THIS



Seven’s five city metro average of 1.661 million viewers for this year’s Australian Open’s men’s singles finals came up short in comparison to 2013’s final of 2.12 million.

Although failing to pull in as many viewers as last year’s match the unusual excitement of Rafael Nadal’s injuries and Stanislas Wawrinka’s domination of Nadal in the first and second sets managed to score the top most watched show in the free-to-air channels for Sunday, according to OzTam preliminary ratings.

Peaking at 3.1 million combined viewers, the tennis final smashed its competition of Nine’s coverage of Australia vs England One Day Cricket match which saw a five city metro average of 942,000 for the first session.

Compared to the last time the tennis was up against an Australia vs England match in 2011, this year’s coverage saw a whopping viewing increase of 20.3%.

The drama-filled final boosted Seven to first place for Sunday night’s ratings with a total combined share of 39.7% with 33.3% going to its primary station.

Seven thoroughly leapt away from the other stations where the second spot went to Nine with a total of 27.1% with 20.2% going to its primary station.

While Nadal and Wawrinka may not have drawn in as many viewers as 2013’s final between Novak Djokovic and Andy Murray, their game proved more popular than the women’s singles final broadcast the previous night.

The Australian Open’s women’s final of China’s Li Na vs Slovakia’s Dominika Cibulkova also managed to grab the top place for most watched show on Saturday night, however only brought in 1.148 million viewers compared to the men’s.

The Open’s hometown of Melbourne remained loyal to the sport, scoring the most number of viewers for both nights of the finals, 623,000 for the men’s finals and 418,000 for the women’s.

Sydneysiders were next most interested in seeing how the tennis played out, with 514,000 tuning in for Wawrinka’s first Open title and 344,000 for Li Na’s triumph against Cibulkova.

At the beginning of the two tennis filled weeks, media analyst Steve Allen told B&T he did not believe Seven would recover the ground it lost in the first two days of the tournament.

“The tennis gods aren’t really smiling on Seven, they aren’t frowning but they are not really smiling,” Allen told B&T near the tournament’s beginning.

Although last year’s tennis ratings beat out this year’s, 2013’s results were still down double digits from 2012.

Peak audiences for 2013 fell by 13.24% compared to the previous year, where Allen had said most of the blame lay with Seven.

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]