“Make love not porn” was the marketing message put forward to the audience at NextGen’s Ad:Tech workshop yesterday afternoon.
Designed for students to experience the practice of creating a marketing campaign for a certain topic, panellists Iain McDonald, co-founder of Razorfish, Oliver Weidlich, founder and director of design and innovation at Mobile Experience, Jenny Williams, managing partner at Ideagarden and Ben Cooper, group innovation director at M&C Saatchi, focused the audience on the task at hand.
The audience had to come up with a marketing campaign for the Lucinda “Cindy” Gallop’s (pictured) website, Make Love Not Porn and target it towards millennials.
Upon getting into teams of six or seven, the audience reached for the textas and butcher’s paper to splurge their ideas into the real world.
The topic was provocative and the ideas were endless, including an intimacy booth, viral videos, apps and social media campaigns.
While we only had a few minutes to come up with ideas and pitch them to the rest of the audience, the panel agreed that it was quite astonishing to see how quickly people’s brains can work when put to the test.
Make Love not Porn is a website, first developed by Gallop in 2009 and came about based on Gallop’s personal experiences.
Launched in 2009 at TED, Gallop argued how hardcore pornography had distorted the way a generation of young men think about sex.
The campaign task for the audience was to show millennials that porn was not real sex, and create an innovative campaign to help spread the message.
Check out Gallop’s four minute TED talk below.