APN Outdoor has secured a new roadside digital billboard site in Adelaide, with the media company now claiming to be “first to market with a true” national digital billboard offering.
The Gouger Street site is being converted from a static supersite to high definition digital in the last quarter of 2013.
Damien Rath, general manager of digital APN Outdoor, said the site will allow advertisers to reach a high-traffic area with Adelaide Council and residents also to benefit “by a component of community use of the screen”.
With the company’s Auckland digital billboard now turned on, APN Outdoor is also boasting about its feat as “first to market with a trans-Tasman” digital pack.
Chief executive Richard Herring said: “When we launched Melbourne’s iconic Young & Jackson Digital Billboard, it kick-started the race to be able to offer advertisers Australia’s first ever national Digital Billboard pack. Our commitment to this project has delivered a first for the industry, the country and in fact, the trans-Tasman region.”