Residents of Sydney would need to have been chained up in a basement to have not noticed APN Outdoor’s campaign for the new Sydney pony show Cavalia.
To launch the show’s inaugural season in Sydney, Cavalia has rolled out the biggest billboard campaign ever deployed in Sydney with more than 200 billboards broadcasting the show’s season.
“When Cavalia first contacted us from Canada, their primary goal was to make sure their advertising campaign matched the sheer size and scale of the Cavalia brand. Expectations for the campaign were exceeded when we were able to bring the Cavalia campaign to life by launching Sydney’s biggest ever Billboard campaign. We are thrilled to hear the results of the campaign are already impacting ticket sales for the show,” said Tim Rose, APN Outdoor’s sales director of direct.
Due to the overwhelming ticket sales for the show, Cavalia has extended their current Sydney season.