ABCs: Zoo looking dodgy as all weekly mags slip

ABCs: Zoo looking dodgy as all weekly mags slip

None of the major weekly titles enjoyed a positive result in the latest report, with lad’s mag Zoo looking increasingly vulnerable after shedding another huge chunk of its audience.

B&T Magazine
Posted by B&T Magazine

Bauer’s Woman’s Day continues to boast the highest weekly sales, posting a 4.2% dip off a high base, to 345,356.

Whilst the new owners have been on a culling spree in recent months inevitable speculation will fall on the fate of Zoo, which again lost more than 25% from its circulation, selling 14,400 less copies on average per week as the same time last year with 46,871.

See the full magazine ABC figures here.

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But, it was not the largest faller, with West Australian Newspapers’ classifieds title Quokka losing 31.3%, dropping to just 22,181 sales per week.

That’s Life lost the most copies overall, dropping 30,000, or 12.9%, whilst Famous also suffered with a 14.4% drop to 80,045. Pacific Magazines’ other weeklies New Idea (-4.4%) and Who (-8.9%) also felt the heat as consumer’s tighten their belts.

CEO Nick Chan told B&T the result for That’s Life showed “middle Australia” was “one of the toughest demographics to get to”.

Fairfax Media’s BRW also slipped back again by 17.4% against last year, with a circulation of 33,900.