A whole new IPTV world for Seven West Media

A whole new IPTV world for Seven West Media
SHARE
THIS



Seven West Media has signalled it will delve into the world of IPTV in the second quarter of next year, with CEO of broadcast TV Tim Worner describing Channel Seven as the "pumping heart" of the group.

Share prices skyrocketed yesterday afternoon and analysts have been full of praise for the group following its investor day, where they signalled $100m of savings were being made to remodel the group for the future.

The aim was to make the group "leaner" and more agile, said chief financial officer Rohan Lund, although details on where these cost savings are being achieved is sketchy.

Despite tis presenters from all facets of the company, Including Worner, Pacific Magazines CEO Nick Chan and West Australian Media boss Chris Wharton were keen to push the strength of the brands Cross audiences.

Worner pointed to the "inexorable rise of the individual" as a rationale for the move towards IPTV, saying the NbN was making it more achievable for people, signalling a "shift in thinking" for the powerhouse group.

He said IPTV will open up new models of collaboration across the audiences of SWM, with the group already looking at commerce platforms and allowing viewers to choose targeted ad breaks, personalising the viewing experience.

The catch up Plus7 service will also be launched onto mobile devices in the third quarter of this year.

Increased programming output is also on the cards, as the network looks to become "less reliant on having to squeeze more out of our precious programs".

Chan flagged an expansion of the PAC Mags stable internationally, saying they would look for "new revenues beyond Australia", Lund signalled closer collaboration between the various arms of SWM, breaking down silos but resisting the temptation to merge various brands into one.

Yesterday's announcement of the HealthEngine collaboration with Telstra is the first in a series of new verticals the group will reach into, with a focus on digital delivery.

However, he said they would be "sensible" when looking at investment opportunities, adding they "will not become an investment house".

Media equity analysts today praised Seven West for the robust financials it announced yesterday.

Please login with linkedin to comment

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]