9Now Signs Digital Content Deal With Maker Studios

9Now Signs Digital Content Deal With Maker Studios
SHARE
THIS



Nine Entertainment Co. (NEC) has announced a content deal with Maker Studios, a short form online content company and a subsidiary of The Walt Disney Company, aimed to bring new audiences to live streaming and on-demand video platform 9Now.

9Now will feature five original series from Maker Studios – part of the “Short Not Sweet” package available to viewers as of Wednesday, September 14th – all aimed at the millennial audience.

Niamh Collins, general manager of product and digital operations at Nine, said, “This deal is important as it’s the first time 9Now has forged a digital only content deal. We firmly believe our relationship with Maker Studios will add new audiences to the 9Now platform, which already has more than 1.7m subscribers, and we are really excited to be an exclusive home for the premiere of Jobsworth, starring Joe Weller.

“We are thrilled to bring this group of fun, quirky original series to 9Now,” said Nick Higgins, General Manager, Maker Studios Australia and New Zealand. “We continue to look for distribution platforms that value our voice in short form and look forward to exposing these original shows to new audiences.”

The five original series now available on 9Now include:

  • Jobsworth – Available only on 9Now – Take a journey with 20-year-old YouTube sensation Joe Weller as he looks to find his dream job. Watch as Joe bargains with potential bosses for a day of experience in his dream job in return for a day in the worst job they can find. With more than six million followers across social platforms, Joe has built a global audience with comedy sketches, vlogs, music videos and more.
  • Now Boarding – Skateboarders and social media stars Chris Chann, Micky Papa and Jason Park embark on their first ever European adventure. Journey with Chris and friends through Paris, Munich, Vienna, Budapest, Prague, Venice, and more, as they link up with locals to skate iconic spots, sample signature dishes, check out the nightlight, and explore how skateboarding can break down barriers and connect cultures. The series is a collaboration between Maker Studios and Sweatpants Media.
  • Wreck Room – YouTube star Nikki Limo hosts game night in her parents’ living room – playing games from growing up like “Never Have I Ever” and “Spin the Bottle.” The series is a collaboration between Maker Studios and Matador Content, producers of the hit Spike TV series Lip Sync Battle.
  • Pretty Vacant – Two shallow, narcissistic, and oftentimes reprehensible best friends find themselves in relatable but elevated situations as they search for love. Starring creators Avital Ash and Danielle Rene, along with Adrianne Palicki (Friday Night Lights), Derek Phillips (Friday Night Lights), and Simon Kassianides (The Big C), with digital stars AlphaCat and Shameless Maya, the series is directed by Heath Cullens (It’s Always Sunny in Philadelphia) and is a collaboration between Maker Studios and Steel Wool Entertainment.
  • Hope & Randy – A quirky, irreverent, romantic comedy about the sweet and awkward sexual explorations of a pair of 24-year-olds in their first serious relationship. The series originally premiered on linear television as part of truTV’s “Late Night Snack” in the U.S. and is produced by Two Trick Pony in association with Maker Studios.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]