More Than 50 Per Cent Of TV Sales Delivering FreeviewPlus

More Than 50 Per Cent Of TV Sales Delivering FreeviewPlus

Freeview has signalled compelling growth in Australian uptake of FreeviewPlus receivers with the highest-ever percentage of HbbTV receiver sales recorded in June 2016 at over 51 per cent of all TV sales*.

The connection rate of HbbTV receivers is now more than 85 per cent, which represents a 31 per cent increase compared with figures released earlier this year. More than 80 per cent of Smart TVs in 2016 are FreeviewPlus-enabled and 11 major TV manufacturers are FreeviewPlus-certified.  These manufacturers represent 91 per cent of all connected TV sales.

Smart TV manufacturer LG introduced its first Smart TV in 2012 and has seen consumer demand rise strongly.

“The growth is largely due to technology consistently delivering easier-to-use, seamless functionality and more people understanding they can watch broadcast TV and catch up TV,” said LG marketing manager Grant Vandenberg.

“We are very happy with the pace of market penetration as consumers buy new TVs. It comes at an exciting time when we are about to launch a new ‘Keeping up with the Freemans’ TV campaign for FreeviewPlus as well as launch our live streaming mobile app later in the year” said Freeview CEO Liz Ross.

*Source: GfK Point of Sales monthly TV market reporting.




Please login with linkedin to comment

global economy holden cruz liz ross

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]