4 Insights from SoDA: What’s Next For Connected Devices?

4 Insights from SoDA: What’s Next For Connected Devices?
SHARE
THIS



The Society of Digital Agencies Global General Meeting is currently under way in Barcelona. IE Agency’s Berry Driessen is bringing you the key highlights, trends and insights for the year ahead from the industry’s leaders exclusively for B&T readers.

SoDA hosted a panel discussion in the Global Mobile Centre to kick of its SoDA Global Member meeting week. The topic centered on what’s next for many of the popular digital trends engaging our attentions. The heads of Stimulant, Vasva, SOAP Creative and Blue Cadet all weighed in on what was an enlightening discussion.

For the year ahead it’s time to focus on:

1. Teching up

Though agencies are always at the forefront of the most innovative technology, looking at a more in-depth focus on hardware will be a focus point. Whether it’s time for your agency to partner with hardware providers like AOPEN, or educate yourselves on the intricacies of hardware and software integration, it’s time to tech-up. As an example, AOPEN recently launched its Innovation Lab, which features products and hardware from Australia’s leading technology providers.

soda 1

2. Connection through connected devices

Clients are looking more and more to connect with their customers through devices. It’s going to be about following the trends and targeting your customers based on their device usage. For example, if your target audience is between 16-25 you’ll be looking at a mobile device and possibly Instagram or Snapchat as your next digital focus point.

3. New roles

There will be a rise of the account manager within partnering companies, like Microsoft, to understand the requirements of an agency’s clients better than ever. Through creating this new role, a strong hardware company can facilitate knowledge building, provide guidance on the right hardware to go with software, and which products will engage best with the interface’s agencies build.

 4. Danger areas

It’s crucial not to buy in to gimmicks. By putting an unwavering focus on user experience, the right technology will be used to engage with the right audience. Applying user testing to the project from an early stage, and learning what your client’s customers really want, will enable this.

Please login with linkedin to comment

Latest News

Bauer’s Cosmo Named Official Mardi Gras Media Partner
  • Marketing
  • Media

Bauer’s Cosmo Named Official Mardi Gras Media Partner

Bauer Media has announced Cosmopolitan magazine as an official media partner of the 2018 Sydney Gay and Lesbian Mardi Gras. COSMO’s Mardi Gras sponsorship will deliver a month-long celebration of activities in the Parade’s 40th anniversary year. In addition to the event sponsorship, COSMO is producing its second Pride Issue for March, on sale 5th […]

A Guide To Understanding Your Digital Marketer
  • Opinion

A Guide To Understanding Your Digital Marketer

In this guest column, Logie-nominated journalist, Leisa Goddard (main photo), who is also the managing director of media, PR and digital agency, Adoni Media, offers her personal guide to making your way through digital marketing buzzwords and gobbledygook… Do you feel as though your digital marketer speaks to you in a language you don’t understand? In today’s highly-competitive world […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine
Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter
  • Marketing

Farm Foods Rebrands To Target Modern Aussie Families Via Tiny Hunter

Seasoned meat supplier Farm Foods Butchers has rebranded its selection of sausages, burgers, meatballs and ready-to-cook meat products to appeal to the modern Aussie family. The 100 per cent family-owned and operated business based in Breakwater, Victoria worked with Sydney-based branding and packaging design company Tiny Hunter. Together, they created a brand which connects with […]

Animal Logic Shows Off New Website In Collaboration With Protein One
  • Marketing
  • Media

Animal Logic Shows Off New Website In Collaboration With Protein One

Aussie visual FX and feature animation studio Animal Logic has unveiled its new web experience – a reimagined website – in collaboration with Sydney digital agency Protein One. Animal Logic felt it was important to engage a local digital agency to represent its brand online. The company’s online personality was one that required a team […]

Raunchy Marathon Ad Causes Utter Confusion
  • Campaigns

Raunchy Marathon Ad Causes Utter Confusion

B&T likes to award the "dumbest ad of the day" with a 15-inch devon knob. And this would be a processed meats shoe-in.

by B&T Magazine

B&T Magazine
Red Agency Wins Bio-Oil PR Account
  • Marketing

Red Agency Wins Bio-Oil PR Account

Red Agency staff set to challenge for the record for most people to squeeze into a lift after winning Bio-Oil business.