Brand participation agency, 31ST:SECOND has created a launch campaign with a range of creative shopper elements, to entice consumers to create delicious soup in less than 30 minutes with Campbell’s Real Soup Base.
To attract consumers’ attention and encourage them to try the new Campbell’s products, 31ST:SECOND has developed creative in-store point of sale for in-aisle, off- location and shelf including displays, banners and demonstration stands. The agency has also created retailer communication materials including digital banner, magazine and catalogue ads.
31ST:SECOND director, Adele Te Wani said: “31ST:SECOND are thrilled to be working with Campbell’s on bringing to life this new and delicious Real Soup Bases through the rollout of a very tailored and creative campaign across both in-store and digital.”
The Campbell’s Real Soup Base varieties include Asian, Italian and Moroccan. The campaign is now live in all Woolworths and Coles across Australia.
Image via The Culinary Cook.