Full-service advertising agency 303Lowe has been appointed by luxury automotive brand Audi, to manage its creative advertising account.
The appointment, which sees 303Lowe assume responsibility for all of the automotive brand’s creative services, follows a pitch against incumbent agency DDB Rapp Collins.
Kevin Goult, general manager marketing, Audi Australia, said, “303Lowe impressed with its work in the spirit of close collaboration, open communication, strategic alignment with Audi’s core brand values and, of course, creativity.”
Nick Cleaver, chief executive officer, 303Lowe, said, “We are delighted to be working with Audi, not only is the marque a magnificent brand, the business in Australia is growing rapidly and poised to take the number one mantel in the luxury car segment. Who wouldn’t be excited to work with a client like that!” said Nick Cleaver.
303Lowe will work alongside Audi’s media agency Mediacom and digital agency Holler and will begin work on the account on June 1.