303 MullenLowe Launches PR Division And Snags Harley Davidson Account

303 MullenLowe Launches PR Division And Snags Harley Davidson Account

Full-service agency 303 MullenLowe has been appointed to manage public relations for Harley Davidson Australia & New Zealand following a competitive pitch.

B&T Magazine
Posted by B&T Magazine

“We are delighted to extend our relationship with Harley-Davidson and build on the success of our work to-date,” said Nick Cleaver, CEO of 303 MullenLowe, pictured below.

Nick Cleaver_303 MullenLowe

“We’re also excited to officially announce the launch of our PR capabilities. At 303, we have always believed better client solutions emerge from a multidisciplinary agency environment, and our evolution into PR is a natural step for us.”

The appointment will build on the success of Harley Davidson’s brand, social and content activations over the past year, including the recent #NiceToBeNaughty campaign by 303 MullenLowe, which achieved over one million views on Facebook alone following its launch on 7 December last year.

“Having worked with 303 MullenLowe for our creative, social media and media planning needs, their bundled offer is a great fit for Harley-Davidson,” said David Turney, head of advertising, promotions & PR at Harley-Davidson Australia & New Zealand.

“PR is a key part of our marketing mix and that has to be integrated strongly with digital, social and content creation. This is very much a philosophy shared by 303 MullenLowe, and that shone through in their pitch. We are excited to be expanding on our long-standing relationship with the passionate and creative team at 303 MullenLowe.”

The agency is now working with Harley-Davidson to generate stories and content that support the brand’s events, ambassadors and PR strategy. Importantly, 303 MullenLowe is also tasked with helping Harley-Davidson connect with younger audiences across mainstream and social channels.

Lead image via The Guardian.