30 Under 30 Winners Tell All On What They Love And Hate In The Industry

30 Under 30 Winners Tell All On What They Love And Hate In The Industry
SHARE
THIS



Finally seeing that idea you’ve been slaving over go off with a bang is well worth the long hours, reckons industry movers and shakers. And While there’s certainly gripes in the industry, the fast pace, constant evolution and the fact no one is content with mediocrity keeps Millennials smiling.

With entries for B&T 30 Under 30 Awards open again, we went to the starlets who nabbed a 30 Under 30 win in 2015 to get their take on what they love and hate about the industry.

“We all work hard and the odds of burnout are high,” said Heather Marano, director of her own freelance consulting business. “But on the other hand this just shows how much we love it and are obsessed with it, and how we aren’t satisfied with mediocrity.”

Melody Hyndman, PR manager for the Movember Foundation said: “That all your planning and effort could result in nothing and that you have no control over the outcome. I love the fast-paced nature of it and that when something comes off – it really comes off and it’s worth all the pain!”

Vuki Vujasinovic, founder and CEO at PR agency Sling & Stone, added: “I love how fast paced our industry is, and that each day is different from the last.”

And the people in the industry help make it all worthwhile, said Nick Thomas, manager at media agency Mediacom. “The high turnover of amazing people that we work with daily. The people around us is what makes our industry so special and what I personally love so much about industry.”

However, Scott Nolan, digital art director at LEGO – a gig he scored after 30 Under 30 last year – said the ad industry is largely unchanging. “Moving to LEGO, I find myself getting and seeing real value in what we’re building,” he said. Still, he thrives on the communications aspect. “I love working in communication and storytelling because it’s great to doing something creative for a job and getting paid pretty well for it.”

Technolgoy is one aspect in the industry that is forever evolving, with everyone needing to stay on top of it. However, Jessica Hunter, commercial manager at Daily Mail Australia said it’s important to realise that in the world of always on, having quick communication and quick decisions isn’t always best.

“Thanks to technology we’re constantly connected, making our business lives easier, but to a seriously addictive degree if you are a digital media professional,” she said.

“The notion of nine to five no longer exists as the industry is always-on and in businesses that have multiple markets at their core, this is even more salient. Being open for business 24/7 can be detrimental to work/life balance and impact efficiencies.

“There’s an assumption that quick communication improves work flow and decision-making, but that is not necessarily the case.

“For me, it’s important to consciously unplug every night and consider taking a mini tech vacations on weekends.”

Still, the exponential growth of tech means creativity can also flourish. “The upside of course is the creativity that technology enables,” continued Hunter. “The test and learn culture of our industry allows for consistent growth and innovation, keeping us at the forefront of improving experiences for both consumers and brands alike, as they constantly evolve.”

To enter B&T 30 Under 30 Awards or nominate a colleague, click here.

30u30_Sponsor-bar

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine