Recognising young talent in the media industry

Recognising young talent in the media industry
SHARE
THIS



The 30 under 30 Awards are BACK! Ahead of this year’s awards, we spoke to 2013 30U30 Winner David Gray about the value the awards provide to the industry, the MADDEST thing he’s done in his career to date and what’s next for him in the future.

What does winning a B&T 30U30 award mean to you?

Winning an award such as this is incredibly motivating as it’s a nod from some of the most successful people in our industry that your hard work is paying off and you are heading in the right direction. It’s also been a fantastic opportunity to connect with others who share my passion for shaping the future of this industry.

What value do you think the B&T 30U30 awards provide to the media industry? Why are they so important?

I think it provides a lot of value to the industry because it drives young people to push themselves. Knowing there is a platform available to get you on the industry’s radar is a highly appealing proposition to many in the earlier stage of their career. It encourages young people to strive for greatness despite their years of experience, and everyone benefits from this – themselves, their individual agency or workplace and the industry.

Any advice for those out there looking to enter the B&T 30U30 awards this year?

Time, time, time. Yes, not the most exciting advice ever but it’s important. Such big questions to answer in such a small amount of words – allowing yourself the time to craft these answers perfectly is invaluable.  And show your personality – that is always the best way to differentiate yourself from others.

What’s the MADDEST thing you’ve done in your career to date?

Attending the Cannes Festival of Creativity. Hands down. I went as part of the Young Lions competition which is a phenomenal experience to have at an early stage of your career. The people, the seminars, the parties, the friends made – there is nothing else I’ve experienced in my career that even comes close!

What’s next for you in the future?

New York City. I’m packing my bags and leaving next month. For me this step is about challenging myself in a totally new environment – new people, new city, new working culture. It’s something I’m throwing myself into in the hope I come out the other end a more rounded strategist and person (and also alive!).

What three words would you use to describe the future of digital media?

Shaped by people.

What is the biggest challenge you are facing when it comes to engaging with a digital audience?

I wish it was only digital audiences that posed a challenge! I believe it is a challenge for brands to truly connect with people regardless of the channel. For me, it has less to do with the channel and more to do with the role a brand plays in the life of its current or future customer. If you can uncover that you will have a much higher chance of engaging with someone no matter what channel you decide to communicate in.

What are the MADDEST words you’ve ever heard?

“Control the controllable.” It’s something my Dad says to me and although it may not be as inspiring as some other quotes I’ve heard or advice I’ve been given it is something that helps me a lot… It’s all about not wasting your energy worrying about things outside of your control, channel that energy into the things that are in your control and make them great.

Find out more information about the 2014 B&T 30U30 Awards

Submit a nomination for the 2014 B&T 30U30 Awards

Please login with linkedin to comment

Latest News

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]