Bauer Media is pleased to announce Cheyenne Tozzi as the ambassador for 30 Days of Fashion & Beauty 2014, Australia’s largest fashion and beauty festival, which is back for its eighth year running.
Cheyenne has graced the covers of numerous Australian and international fashion titles and most recently joined supermodel legend Naomi Campbell as mentor to a group of professional models on Fox 8’s reality TV series, The Face.
As part of her ambassador role, Cheyenne will appear in the 30 Days of Fashion & Beauty marketing campaign spanning magazine, television, online and point-of-sale material and will attend a number of events throughout the festival, including the 30 Days of Fashion & Beauty launch on August 28th and Runway Weekend, which will be held on August 30th – 31st at the forecourt of Sydney’s St Mary’s Cathedral.
Deborah Thomas, Director of Media, Public Affairs & Brand Development at Bauer Media, said, “We are thrilled to announce Cheyenne Tozzi as the face of 30 Days of Fashion & Beauty for 2014. Cheyenne is the perfect choice for the brand as she represents the modern Australian woman and will help us continue to grow the initiative.
“The overall campaign is always hugely successful for the retailers involved; driving people in-store, as well as introducing them to new fashion, jewellery and beauty brands. Our readers are extremely passionate about 30 Days of Fashion & Beauty, as it gives them the opportunity to personally interact with the editors and experts who work on their favorite magazine brands,” said Thomas.
Consumer events will follow the campaign launch throughout the month of September, allowing readers to participate in runway shows and experience exclusive shopping events, fashion and beauty workshops and personal beauty makeovers.
30 Days of Fashion & Beauty will reach 8.76 million* consumers aged 14 years and over through promotion across its associated magazine brands and via the events on the 30 Days of Fashion & Beauty calendar.
The month-long celebration was conceived in 2007 and showcases Australia’s best-loved magazine brands, including The Australian Women’s Weekly, ELLE Australia, Harper’s BAZAAR, NW, Cosmopolitan, OK!, Shop Til You Drop, Woman’s Day, Cleo, TV Week, Good Health, Dolly and Women’s Fitness.