2014’s digital design trends

SHARE
THIS



A digital presence isn’t just a necessity for brands today – it's a core competency.

Keeping up to date with trends is one thing, but the real digital leaders peek ahead.

So what will drive the digital space in 2014? What we can expect to see from trendsetters?

1. Mobile maturity

Mobile-first design is no longer the preserve of sizzling-hot startups. Big brands are joining the responsive bandwagon with larger, more focused content working across all devices. Think long scrolling sites, fewer sidebars, and larger content and typography.

2. Print is back

Well, sort of. Web-safe fonts are now stories for your grandchildren; online support for all kinds of typefaces is now ubiquitous. The effects will reach the broader market in 2014 as big brands incorporate typography into their digital branding. Sites will increasingly resemble the print poster design we’ve grown to love (or hate) over the past few decades, using an infinite array of typefaces and layouts.

3. Design/tech convergence

Browser technologies are giving designers much more flexibility. The mildly interesting showcases using CSS3, HTML5 canvas and WebGL are giving way to more masterful creations. Expect to see some brands launching bold designs and interactive sites using the latest tech in innovative ways. Design limitations in digital are no more, especially for the uprising design/tech hybrid talent we're all endlessly hunting for.

4. From flat to focus

Flat design was all the rage in 2013 with iOS 7 truly solidifying the trend and propelling it far beyond responsible levels. Although we’ll see this fad continue into 2014, the cool kids will take a more balanced approach between overly detailed skeuomorphism and design-so-flat-there’s-nothing-there. Inspired by the beautiful simplicity of flat worlds, design will retain a clean approach but be proudly accented with fine details and animation; small surgical doses where it matters. Beautiful, large illustrations and photography will persist and, increasingly, full-browser videos will grace the hero sections of home pages.

5. Micro-signatures

As user experience design continues to dominate the digital limelight, apps and services will trend towards simpler interactions and overall design language. Brands will increasingly utilise unique micro-interactions and brand signatures (for example the Nike+ neon gradient) to differentiate themselves, establish digital brand identities while still following best practices. Consistent end-to-end experiences are becoming an expectation, featuring themed micro-signatures throughout. The best design teams will be those able to balance their focus between the micro and the macro: full-spectrum design.

Aleks Witko is a senior UX designer at 99designs. 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]