2014: Finding the right work culture

2014: Finding the right work culture
SHARE
THIS



January is often a month of mixed feelings in the workplace, with employees returning to the office refreshed and invigorated with a set of new goals – or sitting at their desks looking longingly at the summer weather outside and concocting dreams of opening a beachside caf√© in Byron Bay. 

As part of their New Year’s resolutions, many are exercising more, eating well, and kicking bad habits – and for a lot of people, January is a time to reassess careers.

Change doesn’t need to equal a new job

Often people think change needs to equal a new job. Before trawling through online listings and recruitment websites as ‘research’, our advice is: start by thinking about the values you’re looking for in a company and whether they meet your own. Instead of salary and location, this should be the first measure of whether a job is really what you’re looking for.

Last year we created and launched the Mi9 Manifesto, a fairly clear and direct statement about our values, the culture we aspire to and what we expect from people at Mi9. It forces people to think about their personal agendas and contributions at work, and openly admits that the Mi9 way of working is not for everyone. Mi9 definitely isn’t for you if you’re not brave, smart, humble and you don’t give a shit (those are our four values) – and we’ll call you on it.

The Manifesto starts with the reason staff get out of bed in the morning and ends with a checklist of ‘9 reasons to look for a job somewhere else’, which we have found is an effective way of flipping peoples’ thinking to encourage them to assess their own contribution at work. Like any other relationship, communication and managing expectations is fundamental – and it’s a two-way street. Both employers and employees need to be upfront about the kind of work culture that allows people to be their best and thrive. This has to become more of a focus if we are to address the high employee turnover that is synonymous with the media industry.

What do you want from your workplace?

It’s no secret the media industry can be tough, but it’s also an industry filled with professionals who truly give a shit about their clients, results and content creation. With 75% job satisfaction, according to Roy Morgan’s most recent stats, Australian professionals are carefully selecting roles based on what they want from a job and the values and opportunities their employer provides.

At Mi9 for example, we recognise that a number of our people work on side projects or have aspirations to launch digital start-ups. We’ve set up an entrepreneur program to allow team members to not only develop these projects in flexible working hours, but also to receive backing from us in the form of business advisory and ad promotion on our network to build audience and test new business ventures.

Not only has this program been vital to retaining and attracting some of our best talent, it’s produced really exciting projects that are pushing boundaries in the market – and all of this is aligned to our company purpose ‘to create the future of media’.

One example is Share Wars, created by Ninemsn editor in chief Hal Crawford. This site identifies key elements of the most shared online news stories around the world, to determine trends and shape the way we understand news.  Another is Viibe, an online video channel that finds content from video sites recommends videos that match your mood. We’ve also got a group of Mi9ers working on a start-up that will become a sustainable social enterprise for our charity partner KidsXpress and this team has been mentored by venture capitalists and is based off-site at a digital start-up incubator, to develop their business concept further.

What’s in it for the business?

Simply put, when people are doing stuff they believe in – they just do better work. Whether our entrepreneur program or our charity partnerships are a factor in the war for talent or having a direct impact on staff retention at Mi9, remains to be seen. That’s something we’re going to be looking at very closely in 2014, but what we can say for sure is that a public declaration of values unites employees, sets the standards for strong leadership and can also become a powerful marketing tool and major drawcard for talented people in the industry.

Netflix became legendary in the world of HR when HR director Patty McCord detailed the company’s corporate culture in a ‘culture doc’, a presentation lauded by Facebook COO Sheryl Sandberg as possibly the “most important document to ever come out of the valley”. Its key points included hiring only committed and intelligent people to reduce frustration in team situations and relying on common sense rather than developing formal HR policies.

Much more than just a recruitment tool, culture documents are an exercise in company branding that leave employees and recruits with a clear view of what their employer really stands for and values in its teams.

One resolution you should keep

Both you and your employer stand to benefit equally from a relationship built on common values and goals. You want to look back on what you’re working on today and be proud to say “I was part of that”. 

Take some time to assess your own ‘reasons to stay’ and ‘reasons to find a job somewhere else’ checklists. As the year gets into full swing and other resolutions may fall by the wayside (despite a well-meaning gym membership), don’t let finding and creating the right job culture be the resolution you don’t keep.

Raechel Gavin is people and culture director at Mi9. 

Please login with linkedin to comment

Latest News

Women In Media Profile: Zeina Khodr
  • Media

Women In Media Profile: Zeina Khodr

When B&T was offered to interview a lady named “Zeina”, we initially thought it was the warrior princess herself.

by B&T Magazine

B&T Magazine
39th AWARD Awards Winners Announced
  • Media

39th AWARD Awards Winners Announced

The winners of the 39th annual AWARD Awards were announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was “Count Yourself Lucky” and didn’t disappoint with a record number of golds being presented. Held at Carriageworks as part of the Semi Permanent […]

Q&A With Cannes Chairman Terry Savage
  • Advertising
  • Media

Q&A With Cannes Chairman Terry Savage

If you mistakenly thought this was an interview with Kojak's Telly Savalas, as it turns out, it's even better than that.

Optus To Phase Out Virgin Mobile Brand
  • Marketing

Optus To Phase Out Virgin Mobile Brand

Didn't much fancy that Telstra story above? Well, perhaps B&T could tempt you with this tasty Optus tickler instead.

by B&T Magazine

B&T Magazine
AKQA R&D Teams Up With Google For Semi Permanent 2018
  • Media

AKQA R&D Teams Up With Google For Semi Permanent 2018

AKQA R&D in collaboration with Google has developed a process called Somesthetic Transfer. It uses machine learning to take both the style and texture of an artwork and apply it to another image to be 3D printed with a UV printer. The works will be displayed at Semi Permanent 2018 in Sydney from Thursday 24 […]

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid
  • Marketing
  • Media

WPP’s Health & Wellness To Unveil ‘How Design Can Save A Life” For Vivid

Design students from Torrens University’s Billy Blue College of Design have partnered with WPP AUNZ’s Health & Wellness division to decode clinical data on ‘Medicinal Marijuana in the Treatment of Epilepsy’. Their creative solutions will be presented at a Vivid Ideas Exchange titled ‘Design can save your life: how can creativity improve comprehension of health data?’ […]

Diversity Case Study Series: The Royals
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: The Royals

If you read one diversity case study on B&T today, make it this one. Not that there's any others to choose from, really.

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine