100 days of Homeheaven

Newly-launched online home destination homeheaven has carved itself a clear niche, recently marking its first 100 days with a number of significant achievements.

Since launching in February, more than 150,000 homemakers have visited the site, and generated more than half a million page impressions. In that time more than 5,000 visitors have registered as homeheaven community members and Facebook fans.

While the site is still very much in its infancy, it continues to grow its audience and community and is also attracting significant interest from brands eager to place their products directly into the hands of engaged consumers. Leading FMCG, boutique and lifestyle names, including Vanish Napisan, Dettol, Natures Organics, ENJO, Emma & Toms and Hanks Jams and Freedom were quick to partner up. In the last three months, more than 90 brands have joined, contributing to over 500 product listings that consumers can review.

Leisa Cannon, Marketing Manager of Hank’s Jams, has used homeheaven to encourage authentic word-of-mouth promotion for its products. She says: “Homeheaven has proven to be a great medium for Hank’s to gather valuable feedback on our jams and chutneys. Hank’s relies heavily on our customers tasting our quality product and telling everyone how good it is by word-of-mouth. Homeheaven is the perfect forum to achieve this on a national level”.

Jackie Maxted, Founder and Managing Director of homeheaven, says: “The success of sister-site beautyheaven demonstrates that brands are looking for solutions to talk to consumers directly. Increasingly, brands are recognising the positive power of online reviews and the goal is to get their products in the hands of people who will share real feedback. We offer marketers a suite of advertising and integrated and branded content options to achieve this. It is a really exciting time for the team, our partners and consumers alike. We have a strong plan in place to continue to drive the evolution of this neighbourhood of knowledge and are confident about the future”.

Homeheaven joins beautyheaven and beautydirectory as part of Directories Group’s market-leading portfolio of female-focused websites. An official brand launch and awareness campaign is scheduled for later this year.

Homeheaven is Australia’s first online home destination, combining editorial with consumer content and reviews. Homeheaven brings the chat over the garden fence into the digital age, with news, reviews and how-tos. Whether you want to find the best products, transform trash to treasure or simply swap clever tips, homeheaven informs, excites and inspires.

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