Here are 10 of the most interesting numbers from the digital marketing space.
These brands have all but nailed their digital marketing strategy heading into 2015, there might be a lesson in it for your brand.
It even includes a surprising dollar figure from Snapchat, as well as a data point that’s going to please the likes of CEOs Mark Zuckerberg (Facebook) and Dick Costolo (Twitter).
Here’s a number: $750,000. That’s how much Snapchat is demanding from advertisers to reach the app’s huge millennial audience for one day, Adweek sources said. Wow. That rate is higher than a masthead on YouTube, where a day apparently costs about $500,000.
70% of marketers plan to increase social media advertising this year, including mobile promos on platforms such as Facebook, Twitter, Instagram and Snapchat, according to a Salesforce study that surveyed 5,000 practitioners across major brand categories. If the prediction holds true, social advertising’s naysayers—which were out in full force just a few years ago—must be dwindling.
McDonald’s created a lot of chatter on with its “Signs” TV spot, which ran during the NFL’s playoff games and the Golden Globes. In a 24-hour period, a total of 6,000 tweets from 5,600 users mentioned McDonald’s new campaign, according to Union Metrics. The tech vendor estimates that the tweets reached an audience of 9.7 million accounts, totaling 16.3 million impressions. Some of the buzz among Twitter users was positive, some negative. But with sales at the Golden Arches hurting, it was probably a welcome change of narrative internally for the brand.
While there is little doubt that search is going mobile, Marin Software’s data offers further proof for the few nonbelievers left. The digital vendor this week stated that as much as 49% of marketers’ paid search budget is being manifested via tablet and smartphone.
From Digiday: Socialbakers, an analytics vendor, said native Facebook videos accounted for 80 percent of consumer interactions when it came to the social platform’s video posts, which leaves only 20 percent for YouTube, Vimeo and other video channels.
Universal Pictures’ Fifty Shades of Grey doesn’t go into theaters until February 13, but advanced tickets went on sale Jan. 11. In just the first few days, per an Adweek source, the erotic thriller sold $1 million in online tickets. Fandango said it’s the fastest-selling R-rated flick in the digital ticketing service’s 15-year history.
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