10 Reasons to attend MAD Week 2014

10 Reasons to attend MAD Week 2014
SHARE
THIS



It’s that time of year again – MAD Week 2014 is just around the corner and boy there is a lot happening! This year MAD week has been revamped and while we’re bringing back some of the favourites from last year (Battle of the Bands, Women in Media and 30 Under 30) there’s also a whole heap of new forums that have been designed to help people in all realms of media engage and communicate with the changing digital customer.

So, in light of all these changes, summarised below are 10 things you need to know about what MAD Week 2014 is all about and why it is a must attend event for those in marketing, advertising and digital media.

1. MAD Week is for everyone

It brings together all spheres of the marketing & media industry to share ideas, success stories and be inspired to maximise every marketing opportunity to increase impact and ROI.

2. It’s all about the Customer

Each event has been tailored to address and explore how you can best understand, engage and communicate with the digital customer in 2014 and beyond.

New events for 2014 include:

The Debate

The Customer Conference

Omni-Channel Retailing

Pop Up Events

3. Learn from the experts

Hear, learn and interact with the very best in the industry. MAD Week will be home to the very best local and international speakers, presenting practical case studies.

Keynote speakers include:

  • Lucinda Barlow, Head of Marketing, Google Australia & New Zealand
  • Elaine Herlihy, Head of Marketing and Brand, Westpac
  • Stephanie Tully, Chief Marketing Officer, Quantas Loyalty
  • Greg Smith, Chief Marketing Officer, The Co-op
  • Nick Adams, Director, CRM, Loyalty and Digital Marketing, Telstra
  • Nicole Bardsley, Director of Brands & Communications, Virgin Mobile

Check out the full speaker list so far here

4. Celebrate the talent in the industry

Recognise and celebrate the brightest talent the industry has to offer at some of the most prestigious awards nights in the media sphere – Women in Media, 30 Under 30 Awards and Battle of the Bands.

Book tickets now for:

Women in Media Awards

30 Under 30 Awards

Battle of the Bands

5. Customise your learning

It’s a week-long event. Whether you want to go to one event or five, the week-long format means you can tailor your own experience and pick and choose which events you go to.

6. Become an expert

Take away key strategies and invaluable insights needed to become a successful digital marketer now and in the future.

7. Connect with market leaders    

MAD Week brings together people from all walks of the media landscape. From pop-up events to awards nights, MAD Week provides a number of opportunities for you to mingle and connect with your peers.

8. Stay Up to date with new technology and trends

Hear first-hand from solution providers about the tools and solutions needed to keep up with the evolving digital customer under one roof.

9. Let your hair down

MAD Week is not all about conferences – it’s a party too. Let your hair down and share a drink with colleagues and peers at any of the networking functions across the week.

10. MAD Week is co-located with the ADMA Global Forum

This year MAD Week is running alongside the ADMA global forum – doubling networking and learning opportunities.

Register for any MAD Week event before this Friday 30th May to take advantage of the Early Bird special and save.

Download the agenda here or visit www.madweek.com.au for more information.

Join the conversation!

Twitter #MADWeekAU #WIM @MADWeekAU

Facebook 

LinkedIn 

Pinterest

Instagram

YouTube 

Please login with linkedin to comment

Latest News

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type
  • Advertising
  • Media

Study: TV Ads Outperform Facebook & YouTube For Sales Impact, Regardless Of Screen Type

New research from respected marketing science academic professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices. The mobile edition of Nelson-Field’s ongoing Benchmark Series, commissioned by ThinkTV, makes a number of significant findings that are designed to help advertisers and their agencies get […]

Now Screen Repositions Organic Care Brand With New Campaign
  • Advertising
  • Campaigns

Now Screen Repositions Organic Care Brand With New Campaign

Aussie agency Now Screen has teamed up with Organic Care to reposition the brand in what has become one of the most competitive FMCG spaces. The new campaign, ‘Caring Comes Naturally’, celebrates what Organic Care has created since its inception: products that are as good for your body as they are for the environment. In […]

Can You Speak Data?
  • Marketing
  • Opinion

Can You Speak Data?

We're certainly fluent in gibberish, balderdash and claptrap here at B&T, but sadly data isn't part of the lexicon.

Opinion

by B&T Magazine

B&T Magazine
Social Change Maker Profile: Emma Heath
  • Advertising
  • Marketing
  • Media

Social Change Maker Profile: Emma Heath

B&T has partnered with UnLtd to showcase industry heroes! Well, it's arguably more heroine in the case of Emma Heath.

by B&T Magazine

B&T Magazine
Ad Fraud: A Problem We Can Solve
  • Advertising
  • Opinion
  • Technology

Ad Fraud: A Problem We Can Solve

Unlike B&T's mystery office farter, this columnist argues ad fraud is a problem that can possibly be solved.

Opinion

by B&T Magazine

B&T Magazine
Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years
  • Marketing
  • Opinion

Why We Pivoted Our ‘Specialist’ Agency Five Times In 15 Years

In this opinion piece, Gavin McDonough (pictured above, co-founder and managing partner of Urban, shares through his own experience some valuable advice for independent specialist agencies. In November 2017, my brother Ryan and I celebrated 15 years in business. We started business out of my front room in Melbourne in 2002 – not with any grand […]

Opinion

by B&T Magazine

B&T Magazine
W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges
  • Advertising

W+K’s Susan Hoffman Chosen As 39th AWARD Awards Chair Of Judges

Susan Hoffman, co-chief creative officer at Wieden+Kennedy (W+K), has been appointed chair of judges for the 39th AWARD Awards. Known to challenge the status quo, Hoffman is behind some of W+K’s most memorable and game-changing ads, including Nike’s ‘Revolution’, Old Spice’s ‘The Man Your Man Could Smell Like’ and Chrysler’s Super Bowl spots starring Eminem and Clint […]

Experiential Agency Kreate Gets Bought Out By Staffers
  • Marketing

Experiential Agency Kreate Gets Bought Out By Staffers

Leading experiential marketing agency, Kreate Australia is embarking on an exciting growth strategy following its purchase by three of the agency’s existing management team from its UK founder, Steve Evans.

Hurry! B&T 30 Under 30 Entries Closing Friday!
  • Advertising
  • Marketing
  • Media

Hurry! B&T 30 Under 30 Entries Closing Friday!

This is a clarion call for B&T 30 Under 30 entries, although it's probably more mariachi band than angelic harbinger.

by B&T Magazine

B&T Magazine
The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast
  • Media

The Hit Network Chooses Comedian Tanya Hennessy To Host Weekend Breakfast

Southern Cross Austereo’s Hit Network has announced that rising radio star and comedian Tanya Hennessy will take over hosting duties for its weekend breakfast slot in 2018. Hennessy will bring content to the airwaves each Saturday and Sunday morning from 7am to 9am with a regular rotation of guest co-hosts. The self-described talker, not walker […]

Straight Up PR Wins Five New Clients
  • Marketing

Straight Up PR Wins Five New Clients

Health, wellbeing and lifestyle PR agency Straight Up PR has welcomed Changing Habits, Unichi Wellness, enerGi, SleepX, and Healthie Hampers to its client portfolio. Straight Up PR’s projects will include bespoke PR services and influencer marketing packages specifically focusing on communications strategy and execution, media and influencer relations, PR launch events, product seeding and gifting, […]

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia
  • Advertising
  • Campaigns
  • Marketing

March One Creates ‘Cheese For Change’ Fundraising Campaign For White Ribbon Australia

Independent creative agency March One has developed a new fundraising event for White Ribbon Australia that turns a social moment into a social movement. Starting on Thursday 22 March and going until Sunday 25 March, Cheese for Change will ask Aussies to create a cheese platter that matters by gathering friends, family or co-workers together […]

Sixth Annual IGN Select Awards Winners Announced
  • Marketing

Sixth Annual IGN Select Awards Winners Announced

The winners of IGN Australia’s sixth annual Select Awards were revealed during a huge special event at the Australian National Maritime Museum in Sydney on Friday, February 16. Some 225 Media & Game Publishers alongside 320 IGN Community Gamers attended the annual event. 2017 was absolutely crammed with terrific games and several categories were extremely tightly-contested. The top […]

Meet Your Mentors For B&T Bootcamp 2018!
  • Advertising
  • Marketing
  • Media

Meet Your Mentors For B&T Bootcamp 2018!

When it comes to an industry "who's who", you'll find there won't be too much who-ing with this impressionable lot.

by B&T Magazine

B&T Magazine
ANZ Unveils Its 2018 GAYTMs
  • Marketing

ANZ Unveils Its 2018 GAYTMs

Mardi Gras is only weeks away and B&T has already hoisted the mirror ball and donned the hotpants to bring you this.

International Creative Services Redesigns Business Model To Broaden Talent Offering
  • Advertising
  • Marketing
  • Media

International Creative Services Redesigns Business Model To Broaden Talent Offering

Marketing consultancy International Creative Services has announced a new roster of diverse creative and production talent to provide a fully integrated solution for advertising and branded content. The roster includes a broad range of global and local directors, animators, illustrators, motion designers, visual artists, light projectionists, photographers and cinematographers – many of whom Australia will […]