10 Reasons To Attend MAD Week
With only one week to go until MAD Week 2014, some of the keynote speakers share their thoughts on why MAD Week is a must-attend event for those in digital, marketing or media.
1. Stay abreast of top trends in the industry
“We live in a world where things are constantly changing, so staying on top of trends and best practice is really important. MAD Week really gives people an opportunity to hear from others across different industries and is a great opportunity to share ideas and learning to stay at the forefront of what you’re doing as a marketing professional.”
Emma Jensen, Director of Customer Lifecycle, Optus
2. Address your challenges
“MAD Week is a wonderful formula bringing together a group of marketers to share the challenges they are facing which will be addressed throughout the week. We want to hear the challenges marketers are facing and look at those problems and look at the ways to solve them. We are extremely excited about it and I’m really looking forward to it.”
Bill McNamara, CEO, Marketing Decisions
3. Network with different industries
“With this year’s MAD Week focus on the customer and how to better engage them, it’s an event which no-one can afford to miss. MAD Week is the perfect opportunity to meet new people from different industries and perhaps find the answers to your own business challenges from other people’s experiences. It’s a brilliant chance to take time out to think about the bigger picture and meet some new industry buddies along the way.”
Nicole Bardsley, Director of Brand and Communications, Virgin Mobile
4. Step out of your comfort zone
“MAD Week allows you to see what the best in the industry are doing. There’s nothing like stepping out of one’s comfort zone and connecting with bright people and companies who are doing amazing stuff, learning from them, getting excited about new ideas and bringing them back to your own organisation. We owe it to one another to work together to continuously raise the bar in our industry. I’m really looking forward to it!”
Elaine Herlihy, Head of Marketing and Brand, Westpac
5. Learn from the experts
“In an industry as dynamic as digital advertising, keeping up to date with new trends and networking with professionals across the all aspects of the digital advertising supply chain is a must. I’m personally looking forward to hearing Lucinda Barlow from Google, Nick Adams and Harry Lowes from Telstra and Cameron King of News Corp. I’m also looking forward to hearing from a number of our members, including Westpac, Optus, Virgin Mobile, Expedia, NRMA and more.”
Alice Manners, CEO, IAB
6. Solve problems with your peers
“At any event like MAD Week, it’s always great to hear from professionals in similar jobs to you in different industries and hear about the problems they face. Often the kinds of people you meet through networking can actually tell you the ways they’ve solved potential problems. The networking that MAD Week provides is invaluable in that regard.”
Tony Gruebner, Head of Customer Intelligence, Sportsbet
7. Get a fresh perspective on Customer Experience
“MAD Week provides different perspectives on how brands are tackling the common challenges of customer experience. The challenges are generally not all that different between various organisations and just hearing how different businesses are tackling those challenges provides ideas to come back and trial and test within your own business is invaluable.”
Justin Lee, Head of Customer Experience, Expedia
8. Take new ideas back to Your business
“MAD Week gives you the opportunity to reflect on your own business. At the end of the day you if you can walk away with one or two ideas that you can go back and apply to your business tomorrow that will make a difference to you and your organisation and your career path, just do it.”
Greg Smith, Chief Marketing Officer,The Co-Op
9. Value for Money
“I think it’s fantastic that so much is happening all within the one week. MAD Week provides an incredible amount of value in a few days. It’s a great opportunity to talk to different businesses about what they’re doing with their marketing strategies and understanding the latest trends across different industries as well.”
Steph Tully, Chief Marketing Officer, Qantas Loyalty
10. Have fun!
“MAD Week is a fantastic forum to discuss the major challenges we all face as marketers moving forward, and to learn from each other’s experiences. It’s also about having some fun as an industry, which is why many of us choose to work in marketing and advertising instead of accounting.”
Chris Maloney, Digital Marketing Director, McWilliams Wines
There are limited tickets available for MAD Week events – for registration enquiries please email enquiries@cirrusevents.com.au
For more information about MAD Week visit www.madweek.com.au
Please login with linkedin to comment
Amplifi Ccampaign creative directors Foxtel Give Back Sydney TrainsLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.