Cannes Lions Winners That Featured TV And Movie Characters

Cannes Lions Winners That Featured TV And Movie Characters

Cannes Lions 2015 is upon us as the industry once again acknowledges the great creativity from the last year. The team at Born Licensing have created a list of clever campaigns that leverage characters from movies and television in their advertising work.

David Born
Posted by David Born

In previous years we’ve seen some of these campaigns given a lot of attention. Here are 10 examples of Lion winners that featured TV or movie characters:

It’s Mine

Year: 2008
Creative Agency: The Mill, W+K Portland
Client: Coca-Cola
TV/Movie Character: Family Guy (Stewie Griffin), Peanuts (Charlie Brown)
Lion: Silver Film

Singin’ in the Rain

Year: 2006
Creative Agency: Adam&EveDDB London
Client: Volkswagen
TV/Movie Character: Singin’ in the Rain
Lion: Bronze Film

The Force

Year: 2011
Creative Agency: Deutsch Inc.
Client: Volkswagen
TV/Movie Character: Star Wars
Lion: Gold Film

https://www.youtube.com/watch?v=R55e-uHQna0&w=560&h=315

Back 4 the Future

Year: 2012
Creative Agency: W+K Portland
Client: Nike
TV/Movie Character: Back to the Future
Lion: Bronze Direct

Short but Fun

Year: 2006
Creative Agency: DDB Germany
Client: Volkswagen
TV/Movie Character: Various
Lion: Silver Film

Appreciation

Year: 2014
Creative Agency: SS+K
Client: HBOGo
TV/Movie Character: Various
Lion: Bronze Cyber Lion, Gold Film Craft Lion, Silver Film Craft Lion, Gold Film Lion

Back Seat

Year: 2007
Creative Agency: BBDO Dusseldorf
Client: Smart
TV/Movie Character: Various
Lion: Silver Film Lion

Goodbye 80’s

Year: 2014
Creative Agency: GSD&M
Client: Radioshack
TV/Movie Character: Various
Lion: Bronze Cyber Lion

Toy Story

Year: 2008
Creative Agency: Adam&EveDDB London
Client: Volkswagen
TV/Movie Character: Toy Story
Lion: Bronze Film Lion

Horror Movie

Year: 2007
Creative Agency: DDB Germany
Client: Volkswagen
TV/Movie Character: Various
Lion: Bronze Film Lion

Tweet us @bandt if we should add any other TV or movie characters campaigns to this list?