ZOO Group Hires Two Industry Heavyweights For Its Sydney Agency

ZOO Group Hires Two Industry Heavyweights For Its Sydney Agency
SHARE
THIS



Independent creative network ZOO Group has hired a new executive creative director, Paul Bruce, previously at The Monkeys and a new head of client service, Will Reynolds, previously at M&C Saatchi, for its Sydney agency.

Founder of ZOO Group, Pawl Cubbin, said, “Bringing on these two highly experienced industry heavy weights is part of ZOO Group’s continuing strategy to attract the best talent.

“They both have an impressive track record and considerable experience which will greatly benefit our clients across the entire ZOO Group network.”

“What sets ZOO Group apart is our unique business model that helps to not just attract amazing talent, but also to increasingly produce high quality work. The heads of our agencies and our executive creative directors are all equity partners of ZOO Group; they all have skin in the game so to speak.

“As a result, the company has an entrepreneurial and innovative spirit that is focused on challenging each other to find the new better in everything they do.”

As a marketing and advertising specialist with over 12 years of experience, Will Reynolds was attracted to ZOO Group to help influence the agency’s growth strategy and break from the hierarchical world of the corporate media industry.

“ZOO Group has an amazing vision and purpose that I had to get on board with. I’m looking forward to partnering with new clients and helping them to achieve their goals. I want to make a real difference and help shape this agency’s future,” said Reynolds.

Reynolds previously worked as a group account director at M&C Saatchi where he worked with CommBank on its award winning CAN brand platform and also with Steggles.

Also joining ZOO Group Sydney is Paul Bruce who takes on the role of ECD and will be responsible for building a young and successful creative department.

“I look forward to producing the strongest creative and most effective work at ZOO Group Sydney and creating a fun and passionate place for people to come to work,” said Bruce.

Prior to ZOO Group, Bruce worked his way up the advertising industry from Mother in London to PublicisMojo, The Glue Society, then BMF to The Monkeys, showcasing his creative talent and directorial skills.

 

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]