Zing Heats Up Its PR Offering With Tabasco Brand Win

Zing Heats Up Its PR Offering With Tabasco Brand Win

Tabasco, the legendary pepper sauce, has appointed Zing as its new PR and activations agency.

Family owned and operated since 1868 by the McIlhenny family, Tabasco has engaged Zing to build awareness of its range of products, specifically within the foodservice industry.

Zing is tasked with showcasing the history of Tabasco Brand, its diversity of use and flavours and driving awareness of its craft, heritage and versatility.

The agency’s win encompasses foodservice PR, activations, chef engagement and digital content, and will see Zing leverage its 17-year FMCG history.

Tabasco Brand manager, Anthony Fotoulis said, “We were delighted with the creativity, passion and strategic approach Zing presented in the pitch. They showcased a thorough understanding of our brand.”

Head of Zing, Anna MacIntosh said, “Tabasco is a world-leading brand so we are delighted to be appointed to the business and support their work with the foodservice industry. It’s a really exciting win for the agency.”

Zing is an independent PR, activations and VR agency.




Please login with linkedin to comment

tabasco zing

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]