Zebra Direction Helps Australia Post Connect Through Weibo

Zebra Direction Helps Australia Post Connect Through Weibo
SHARE
THIS



Zebra Direction is helping Australia Post promote its TMall online ‘shop within a shop’ through Chinese social media site Weibo.

With a focus on the growing affluent twenty-something Chinese female shopper who demands brands, authenticity and the quality that Australian products delivered, Australia Post commissioned Zebra Direction to create a quirky and slightly kitsch online video to create attention to their online TMall shop and the quality Australian products that it sells and delivers.

In addition to reinforcing the qualities the experienced Chinese online shopper seeks, Zebra Direction was allowed the latitude to step outside the organisational brand structure in order to appeal to the audience sense of humour and promote peer to peer sharing and engagement through social media platform Weibo.

The video is being released to coincide with Singles Day, one of the largest online trading day in China.

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?