Google-owned platform YouTube has released the findings of a local Aussie study into the viewing habits of Millennials, Gen Xers and new parents.
YouTube said the research, which involved the responses of over 2500 respondents, was born from advertisers wanting to better understand how and why people spend time on YouTube.
“This research reinforced that every Australian has their own journey on YouTube but there are some broad themes,” it said in a statement. “We looked at why audiences come to YouTube and found they primarily use the platform to be entertained, inspired and educated.”
The following three infographics explain the chief findings and results of each of the three categories: