Financial services CX agency Yell has announced the appointment of Helen Harris as its first general manager.
Harris, who has an extensive career in business development and account management, will be responsible for managing Yell’s day-to-day operations in addition to driving new business opportunities.
She joins Yell after three years as client services director at ad agency Noble Brands. Prior to that, Harris held a number of roles at MercerBell including new business director and group account director.
She has also worked at M&C Saatchi, The Brand Shop, RMG Connect and Ogilvy.
Nigel Roberts, founding partner at Yell, said: “The past year has seen incredible growth for Yell in terms of new and organic business, and the time is right for us to ensure we manage that growth while continuing to build the business.
“Helen is best placed to do that on both counts. Her considerable experience will allow us to continue delivering for our clients at a time when the financial services industry is being scrutinised more than ever before, and engaging with and earning consumer trust has never been more important.
“We’re delighted she is joining the team.”
Commenting on her appointment, Harris said: “I’m thrilled to be joining Yell at such an import time in its growth. Like our clients in the financial industry, we’re also undergoing a rapid period of development and I’m excited about the emerging opportunities.
“With a focus on customer, creativity and technology, Yell is exceptionally placed to empower the industry transformation and further establish its model as the best practice for engaging customers across the brand experience.”