Yahoo7 Pushes Its Premium Content In New Campaign Via The Monkeys

Yahoo7 Pushes Its Premium Content In New Campaign Via The Monkeys
SHARE
THIS



Yahoo7 has launched a new marketing campaign that highlights the premium content and range of properties across its network.

The campaign, developed by ad agency The Monkeys, brings the Yahoo7 brand to life in a fun and engaging way for consumers.

The multi-channel push includes TV, digital display, social and video distribution and is the most significant brand project for Yahoo7 in recent years. It aims to encourage Australians to explore the breadth of the Yahoo7 network.

The 30-second TVC features a Yahoo7 user who traces his journey across the network with characters representing the various sites he has visited. The tagline across all executions is “Yahoo7, the best channel on the net”.

Kate McBean, head of consumer marketing and PR at Yahoo7 said, “We’re really excited to make some noise about the great content we have on the Yahoo7 network. We wanted to showcase this in a fun and creative way that speaks to our brand values and personality.”

“As a joint venture, we get the best of both Seven West Media and Yahoo Inc and we’re able to bring the benefits of each to our users. With content from Australia’s number one FTA broadcaster, the Seven Network and access to Yahoo’s ever-evolving suite of products, Yahoo7 caters to our users’ online habits day in day out.”

The Monkeys said, “Every now and again you’ll be looking at something online and think ‘Hold on, how did I end up here?’ Chances are it’s a long way from your starting point. So that’s where we started. It’s an interesting way of looking at how people engage with each of the Yahoo7 properties.”

Yahoo7 features a wide range of content from local and international news to finance, sport and lifestyle information, access to weather and mail as well as Australia’s most popular video content on PLUS7.

Check out the video here.

Credits:
Head of Consumer Marketing and PR: Kate McBean
Consumer Marketing Specialist: Imogen O’Neill
Agency: The Monkeys
ECD: Scott Nowell
Head of Production: Thea Carone
Broadcast Producer: Wendy Gillies
Art Director: Paul Sharp
Copywriter: Mike Burdick
Planning Director: Michael Hogg
Head of Content Management: Lisa Ramsey
Content Director: Priyanka Patel
Content Manager: Nicolla Confos
Production Company: Finch
Director: Alex Roberts
Producer: Amy Dymond
Post: The Gingerbread Man
Sound: Nylon

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]