Yahoo!7 launches native ads with Telstra

Yahoo!7 launches native ads with Telstra
SHARE
THIS



Yahoo!7 has launched its native advertising content solution this week with Telstra the first brand to jump on board.

The solution launched on Monday with Telstra’s campaign which includes a video series called ‘The Fast Track’.

To see the video series click here and the sponsored article here.

More details in the release below:

Sydney, Australia, February 24, 2014 – Yahoo!7 today announced the availability of it’s native advertising content solution. Yahoo!7’s native advertising solution is a content opportunity that brings together an advertisers’ brand with editorial content supported by rich media display advertising to drive user engagement.

Launching with Telstra as the first client, Yahoo!7’s specialist team will produce a series of content pieces highlighting and extending Telstra’s brand values and campaign messaging across the Yahoo!7 network. The content pieces will be supported by Yahoo!7’s suite of advertising products in a way that is natural and relevant to the user experience.

The campaign from Telstra includes a video series titled, The Fast Track, produced by Yahoo!7 and leverages well-known Australian identities across industries, including Mia Freedman, David Koch and Michael Klim in an interview format where they discuss their careers to date, their set backs and secrets to success.

Andrea Rule, Head of Sales NSW and QLD, Yahoo!7 said, “Yahoo!7 has been working with advertisers offering native advertising style solutions for several years. We’re excited to officially launch our native advertising content solution with Telstra as our launch advertiser and enable its marketers to engage with our growing audience of more than eight million Australians in a way that is relevant, non-intrusive and meaningful to their brand.”

“Telstra and Yahoo!7 are closely aligned in their long standing commitment to connecting Australians to the content they love. We look forward to an ongoing successful collaboration with Telstra and telling unique Australian stories,” Andrea said.

Andy Bateman, Director of Segment Marketing, Telstra said, “Yahoo!7 will enable us to use the digital medium and access the consciousness of ambitious, career focussed Aussie consumers for this unique campaign. This campaign signifies Telstra’s continued commitment to digital advertising and reaching even more Australians in a premium environment to tell inspiring stories.”

Yahoo!7’s native advertising solution for Telstra launched on Monday and is running across the Yahoo!7 network including PLUS7.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]