WPP’s Switched On Media Snares Aussie Home Loans’ Digital Account

WPP’s Switched On Media Snares Aussie Home Loans’ Digital Account
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Leading mortgage brokerage Aussie Home Loans has announced it has appointed Switched on Media as its digital agency following a comprehensive and highly competitive pitch and tender process.

Switched on Media will be responsible for Aussie’s digital strategy, planning, media buying and execution across the full range of digital services – SEM, SEO, display, affiliates, social media, content amplification and CRO.

Richard Burns, general manager of customer experience and technology at Aussie, said: “Digital has always played an integral role in Aussie’s marketing mix, and today it remains key to our ambitious growth strategy.

“The whole team was excited by the energy, skills and cultural fit displayed by Switched on during the tender process and again throughout our recent on-boarding.

“We believe they are the right digital agency to help us ensure cohesion across our online activity, while driving maximum efficiency of our considerable investment in digital marketing.

“Switched on will work as an extension of our in-house marketing team, with their focus firmly on driving customer acquisitions.”

Sam Powell, business director at Switched on Media, said: “We are excited to be working with the leading mortgage broking group in Australia, and a brand as iconic as Aussie.

“We thrive on partnering with like-minded companies and creating tailor-made digital marketing strategies that focus on impact and value, so we’re looking forward to the work and opportunities ahead.”

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