Former Tourism WA chief executive Gwyn Dolphin has joined The Brand Agency to head up its new destination marketing division.
The new division has been created to provide strategic guidance to organisations operating in the tourism, events and entertainment sectors.
Dolphin (pictured above) brings with him extensive experience in these sectors. Over a six-year period at Tourism WA, he ran both the events and international marketing divisions before becoming CEO.
The tourism industry veteran and his team will be backed by the full resources of The Brand Agency and WPP, giving it access to more than 100 specialists in the agency’s Perth head office.
Dolphin said: “We’ve looked at the market and there’s no-one locally with the expertise and understanding to provide effective strategy and marketing communications to this sector.
“Tourism is a complex, global industry, and to deliver results for tourism businesses in WA, you need both the scale of an international network such as WPP and the depth of services from a business such as The Brand Agency.
“There’s a clear gap in this market for an offering like this and we are now filling it.
“Tourism generates $11.8 billion for the state and employs 104,000 people, yet there isn’t any agency of note specialising in this area.
“We want Perth and Western Australian businesses and organisations to have the ability to access best practice services locally to enable our tourism businesses to better compete nationally and globally.”