Strategist Iona Macgregor Joins Publicis WW Australia

Strategist Iona Macgregor Joins Publicis WW Australia
SHARE
THIS



Iona Macgregor, the managing director and head of strategy of one of Europe’s most respected integrated agency businesses, is joining Publicis Worldwide Australia as chief strategy officer.

Macgregor has been a senior leader of the highly awarded France-based agency, Marcel. In 2014, Marcel has been one of the most noticeable award winners in global forums including the Cannes International Festival where the agency won three Gold Lions, three Silver and six Bronze awards, as well as winning the Clio Awards’ Grand Clio, several awards from the New York Festivals and Grand Prix awards from several French-based strategy and creative competitions.

A highly digitally focused business, Marcel has a staff of more than 200 people and clients including Orange, Intermarche, Cartier, Ray-Ban, AXA, Mondelez and Garnier. In her management role Macgregor was principally responsible for the agency’s brand and digital strategies covering strategic planning, social media, creative technology and business development.

Marcel is part of the Publicis Worldwide global network. Macgregor will be based in Sydney and her arrival was brought about by her desire to live and work in Australia, coinciding with Publicis WW Australia’s CEO Andrew Baxter’s search for a world class strategy talent to work with him and national executive creative director Grant Rutherford.

Prior to Marcel, Macgregor was at Nurun, a Paris-based agency with more than 180 people and clients including Tag Heuer, Kellogg’s, L’Oreal and Sofitel.

“We are extraordinarily lucky to have Iona bring her talents to our Australia operations,” said Baxter. “Her arrival accelerates our plans to lead the industry at both brand engagement and customer engagement. On the brand engagement side we have a strong ambition to deliver famous work and continue the proud creative history of Publicis Mojo.

“We also want to be the first agency to truly manage every customer engagement by tying together communications through the entire customer journey – online and offline. From digital to CRM to shopper to call centres and even face to face communications. In such a hyper specialised and diversified communications landscape, Iona is a master at being that strategic bridge who fosters cross-disciplinary collaboration. And that’s why major blue chip brands in Europe have taken advantage of her skills to drive growth for their businesses,” said Baxter.

Macgregor takes up her new role this week.

Latest News

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]